Crunch Fitness Selects Motionsoft

Crunch Fitness Gyms Select Motionsoft Club Management Software

Every client win is a huge deal but with Crunch Fitness this win feels different.  It’s different because in 2010 our co-founder Al Noshirvani started on a journey to bring modern software best practices to large enterprises running commercial, corporate, franchise, and hospital fitness and wellness centers.

It was an enormous risk to pursue a 10-year product road map strategy to create an enterprise-grade business management suite with cloud-based anytime access, massive extendable databases, customizable reports that general managers now use regularly to run granular business and member reports, the first data warehouse to capture and track member engagement for enterprises serving multiple market segments, and an application programming interface (API) that allows operators to plug-in 3rd party tools to meet the needs of the most visionary and progressive fitness operators in the fitness, health, and wellness markets.

We did it.  And, in doing so we found an amazing partner – Crunch Fitness.

Crunch Fitness is a gym that believes in making exercise fun by fusing fitness and entertainment and by pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, Crunch Fitness is renowned for creating one-of-a-kind group fitness classes and unique programming for their wildly diverse members. Headquartered in New York City, Crunch serves 1,000,000 members with over 225 gyms worldwide in 24 states, Puerto Rico and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe.

We send out the official press release earlier today but I wanted to highlight a few quotes from Keith Worts, Mike Neff, and our chairman and co-founder Al Noshirvani.

“Crunch Fitness has invested significant capital to create a truly unique member experience for our customers,” noted Keith Worts, CEO of Crunch Fitness. “Crunch Fitness selected Motionsoft’s cloud-based technologies because they have a proven enterprise-grade business management suite that allowed us to capture the data we need in order to engage our members, and run our business in a way that maximizes our investment.”

“Motionsoft has built an advanced technology platform to meet the needs of the most visionary and progressive fitness operators in the fitness, health, and wellness markets,” expressed Al Noshirvani, Chairman of Motionsoft. “ Our Crunch Fitness win validates our mission to create advanced technology that helps companies get, know and, most importantly, keep their members. Our technology strategy is why the best brands in fitness continue to choose Motionsoft for membership management and payment processing business needs.”

“We’re thrilled to be working with Motionsoft. Al Noshirvani and the entire Motionsoft team have become industry leaders due to their exceptional understanding and focus on the needs of organizations like ours that serve multiple market segments. Businesses like Crunch Fitness need partners that can provide innovative solutions to drive sales and uniquely understand the support and care we give our members,” noted Mike Neff, Crunch Vice President of Member Services. “We found a valuable partner with a cloud-based software company who can provide us with an excellent solution today, and will continue to move us forward with continued tech advancements in member management and revenue growth solutions in the future.”

Welcome to Team Motionsoft Crunch Fitness!

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The Circuit Blog provides insights and analysis on technology in the health, wellness, and fitness industries.

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