As competition in the health club industry expands retaining the gym members you have is more crucial than ever. Although that might be an obvious fact, how to go about member retention may not be when it comes to using fitness technologies like mobile applications.
Sure, you can improve equipment or add new amenities, but there are no guarantees that every member will be “wowed” by whatever falls under your club’s new and improved banner.
What almost every person will respond to, however, is personal attention. So rather than boast about the new sauna or additional cycling class that’s now on the schedule, take time to see what your members say would be the types of things that make them more likely to stick around as a starting point to test, sustain and optimize your member experience strategy. Then it’s time to begin evaluating how to use technology to expand and automate member engagement at the gym and, everywhere else.
This fitness industry white paper on how to use technology to engage gym members includes insights on planning, implementation, and best practices on the use of mobile applications.