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Gym Analytics: Why Gyms Need to Start Using Web Analytics Tools

This month marks the start of the New Year’s resolution rush to go to the gym. It’s the time when your front desk staff welcomes eager and awkward new members, while your sales team whips up new contracts and membership...

Happy Holidays from Motionsoft

Just a quick note to say thank you from our staff to you and your teams for your continued support. Wishing you and yours a very happy holiday season and a prosperous 2015! We'll return to publishing on January 5,...

Motionsoft Corporate Milestones

Motionsoft company milestones spanning funding sources and success stories going back to 1985 when Karch International (KI) was founded to the first Technology Summit in 2014.

Battle of the Bulge In Low Cost Club Business Models

In the latest consolidation of the fitness industry, 24 Hour Fitness acquired most of the remaining Bally Total Fitness (BTF) clubs. It’s been a long and winding road for BTF; acquisitions, public filings, de-listing’s, multiple bankruptcies and countless CEO’s. The...

Greed, Scams & Scoundrels Fleecing Fitness Centers

As a software provider to fitness clubs, our company has seen its fair share of tricks that are initiated by unscrupulous employees trying to make an extra buck at their facility when no one is looking. As part of our...

Is Your Fitness Center Ready to Switch to Chip Cards?

Nearly 10 years ago there was an acronym that became a buzzword that completely consumed the fitness industry … PCI or Payment Card Industry referencing standards that were introduced in September of 2006 concerning credit and debit card transactions. PCI...

Welcome to the New Circuit Blog

Circuit Blog has been rewired to address business industry challenges spanning payments, retention, technology, business intelligence and marketing in the health and fitness industry. In addition to staff articles, Circuit Blog welcomes article submissions and guest posts by industry and...

5 Lies Fitness Industry Collection Companies Tell to Rip You Off

The next time you sign up for a gym or fitness center membership, make sure you read the fine print. Your gym or fitness center will be using a club management software application to automate your fitness club check-ins, personal...

Getting Serious About Fitness Industry Retention

I have been part of the fitness industry for close to 15 years, and in that time I have watched our industry implement every trick in the book to address retention challenges. Instead of more tricks, I believe its time...

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