Your club management software platform contains valuable member data. The challenge for club operators is how to leverage all the data. In this session, Dr. Paul Bedford, Principle, Retention Guru, will map out actionable steps your club can take based on data analytics and, how to convert your data into actionable tasks so that you and your staff can use these data points to engage members and drive desired behavior objectives.
Dr. Bedford is a leading expert on retention with over 20 years of experience working in the fitness industry. Paul was the lead researcher of the retention study One Million Strong: An In-Depth Study of Health Club Member Retention. Paul fitness career started as a gym instructor, personal trainer and fitness manger of a variety of clubs both public and private sectors. Paul has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute.