The Power of Data Collection

Data gives us the information we need to make informed, educated decisions. Without data, the business choices we make would simply be uneducated guesses hedged on baseless assumptions. Fortunately for us, we live in a world with substantial means for...

The Creation of Industry-wide Data Standards

The time to act is now.  Large tech giants and enormous insurance corporations are looking at the fitness industry as their next profit center which is why we need to act now and support the creation of industry-wide data standards....