From left to right: Motionsoft co-founder and chairman Al Noshirvani, CEO Rick Auletta and CFO Tom Hopkins

We recently announced to the public (and to anyone who would listen) that Motionsoft has secured another $17M in funding from our existing investors, Edison Partners, Route Sixty-Six Ventures, and co-founders Al Noshirvani and Hossein Noshirvani.


This is no small feat, and neither is the tremendous growth we’ve seen in our large-scale and mid-size client segments. This influx of capital will allow us to take Motionsoft—and our clients—to the next level by expanding our service offerings, increasing our reach across the health and wellness market, and expanding our team to continue providing an exceptional experience for the clients we serve.


While everyone loves the glamour of the $17M in funding (and the fact that we support some of the largest brands in fitness, the real story behind our recent announcement is the appointment of several key leaders across our organization. With Rick Auletta at the helm as CEO, Tom Hopkins as CFO, Tony Hotten as EVP of Products and Service, and Tara Levitt and Ed Darwish who many of you know as Director of Customer Success and Head of Customer Services respectively, Motionsoft is poised to deliver even more innovation and value to our growing client base.


It is with with both joy and determination that we march into the next phase of Motionsoft’s development—all of which is possible because of our commitment to our products and our people. To look to the future, we only have to look within. Thank you for being part of our journey!


— Al, Founder, Motionsoft