Many health club companies are collecting data that is invalid, ruining the ability to effectively use that data and do predictive modeling, according to Robert Jackson, CEO at Fitness BI. Jackson is one of three guests on Club Industry’s first installment of The Club Industry Podcast: Motionsoft Technology Summit Edition. In this episode, Jackson discusses data trends along with Bruce Lewis, vice president of Silicus, and Raj Sareen, CEO and co-founder of Styku.