Mike Rucker, VP of Technology, Active Wellness

Is your club ready to implement a modern, personalized virtual fitness system?

Motionsoft Technology Summit Advisory Board Member Mike Rucker, Vice President of Technology, Active Wellness has presented some compelling industry trends and insights to the adoption of virtualization strategies in an article I encourage you to read titled The Emergence of Virtual Fitness.

The shift in member engagement using technology rather than human intervention is still evolving but Mike notes that, “Nonetheless, most experts agree that virtual programs and coaches cannot replace the human professional (yet) and that these systems for the time being act more as aids to personal fitness trainers. Arguably, there are advantages to having a personal trainer who can give you tailored attention based on what they are seeing.”

You can read Mike’s entire article on VeryWell.com.