Samir Desai, VP of Technology, Equinox

Samir Desai, VP of Technology, Equinox shared his observations following the Technology Summit Roundtable at The Motionsoft Technology Summit.

1. Personalizing the member experience is top of mind and a high priority for all club operators.

2. Operators are still trying to figure out how to convert data into information.

3. Too much time is wasted in integrating platforms and applications vs. driving real business value

4. Investing in digital is no longer a “nice to have” but a must (i.e. mobile site, social, etc.)

5. Data security is the single biggest thing that keeps most CIOs “up at night”.