Our Executive Team

retention expert

Al Noshirvani
Chairman & CSO

Industry Expertise:

  • Achieving operational efficiencies by utilizing gym software technologies
  • Tailoring member engagement processes
  • Fitness industry technology trends
  • Data standardization

Professional Background:

Al Noshirvani, along with his brother, acquired the assets of KI Software in October of 2004 and founded Motionsoft, an innovative cloud-based gym management software technology with integrated payment processing, and back office support services that helps fitness, health, and wellness businesses obtain operational excellence with industry leading member insights and analysis tools.

Since the initial acquisition of KI, Al has completed five other acquisitions, raised close to $40 million in venture capital, attracted some of the most well-known brand in fitness as customers, has grown Motionsoft to over 100 employees managing over 2,750 fitness-focused gyms, health clubs, and wellness centers and nearly $3 billion in annual payment processing.

Today, as Chairman and Chief Strategy Officer of our executive leadership team, Al leads Motionsoft’s efforts to accelerate new growth while addressing the core operational needs of gym owners and club professional who are laser focused on providing outstanding member experiences.

As an industry thought leader on technology with 25 years of software sales experience, including four years as General Manager of KI Software, Al speaks at numerous events on the business value of technology in the fitness industry. In 2017, Al was selected as charter member of IHRSA’s Innovation & Technology Advisory Council. In 2010, Al was named by the Washington Business Journal as a member of the “40 Under 40” that recognizes the Greater Washington regions brightest young business leaders. He is also the co-host of the annual industry conference The Motionsoft Technology Summit.

Previously, Al was a founder and Executive VP of Sales for a medical software imaging company that he successfully exited. He lives with his wife and daughter in Maryland where Motionsoft is headquartered.

Take your club to the next level.

Connect with a Business Consultant to get started today.


Fill out a short form and we'll get right back to you.

Email Us


Give us a call anytime — we're here to help!