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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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How to tell what kind of owner you are talking to?

How to tell what kind of owner you are talking to?

How do you know you are talking to a gym owner? Here is a handy guide that should help you navigate …

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Ideas Keep the World Spinning, Execution Keeps it From Stopping

Ideas Keep the World Spinning, Execution Keeps it From Stopping

People are infatuated by ideas, but the real heroes are the people who execute them.

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What changing software is really like

What changing software is really like

Have you ever NOT made a decision because it was too hard? Well that’s hope dying ad Andy Dufresne…

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What our industry can learn from the Mafia

What our industry can learn from the Mafia

If there is one thing we could change in our industry what would it be? Well the answer can be found…

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I buy mayonnaise by the tub. What about you?

I buy mayonnaise by the tub. What about you?

Are you investing time and money into the wrong employees at your gym? I think so and I’ll even te…

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16 articles


 

Are smart gyms using smartphones?

April 18, 2013
Hossein Noshirvani

Categories: Promoting Your Gym

Are smart gyms using smartphones?

The better question is do smart gym owners understand how smartphones have effected their business? With all this talk about Facebook and Twitter, and whether or not hipsters should have sideburns, we seem to have forgotten one constant – that’s 60% of the US population has a smartphone and that number is growing every day. So what are you doing about that? If you still think that having a mobile strategy is for the birds then you better be ready to pack up and fly south so you can join all the other gym owners who will have time on their hands. But there is hope , right?

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How to be a Guru

February 14, 2013
Hossein Noshirvani

Categories: Promoting Your Gym

How to be a Guru

I have a cell phone. My cell phone has a camera. I take pictures of my food, my pets, and my friends doing stupid things and post them to Facebook. Thus I am a photographer and social media guru. And all I have ever wanted in life was to dance and to be a guru. One out of two ain’t bad. So what does this have to do with you? Well if you want advice on how to dance, you now know who to turn to. But more importantly, this shines the light on one of the most common mistakes I see in business…

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Gold’s nails it with Fittest Presidents

October 25, 2012
Hossein Noshirvani

Categories: Promoting Your Gym

Gold’s nails it with Fittest Presidents

There are times when I am so proud of our industry. So proud of our growth and understanding of the changing world. So proud of our willingness to think differently. So proud when we, to borrow a phrase from Bobby Kennedy, “Don’t look at things that are and ask why, but rather look at things that aren’t and ask ‘why not’?” Which is why, I am so proud of Gold’s Gym.

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Was Mark Twain right about you and Facebook?

June 21, 2012
Hossein Noshirvani

Categories: Customer ServicePromoting Your Gym

Was Mark Twain right about you and Facebook?

There has been a shift in the health and wellness industry over the last 5 years – it’s called Facebook. One of my favorite quotes is by Mark Twain, “It ain’t what you don’t know that gets you in trouble. It’s what you know for sure that just ain’t so.” The amount of bad or wrong information about how facilities should be using Facebook is astonishing. So to help bring some clarity and understanding, this blog will deal with a few of the most pressing issues that you need answered.

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Location-Location-Location isn’t just for real estate.

May 24, 2012
Hossein Noshirvani

Categories: Promoting Your Gym

Location-Location-Location isn’t just for real estate.

Have you ever driven by a shopping center and thought to yourself, “Man that would be the best place to build a gym?” If you haven’t then you probably shouldn’t bother reading this blog. But if you have then you know people, just as you do, react to easy-to-find locations, high visibility areas, and inviting exteriors. If you agree, then you might want to take a few minutes to see what I have to say…

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Direct Mail may not be the newest trend, but it works.

May 10, 2012
Hossein Noshirvani

Categories: Promoting Your Gym

Direct Mail may not be the newest trend, but it works.

My favorite children’s book growing up was by Shel Silverstein – The Giving Tree. If you have never read this book, well in many ways you are dead to me :) . But you have a chance to redeem yourself, and you can do it quickly. Go to Amazon right now and buy it. Have it shipped overnight, and you can read it from beginning to end in about 7 minutes. There are a lot of great lessons in The Giving Tree, and one of them is something that can help your business grow…

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What can we learn from NASA?

April 19, 2012
Hossein Noshirvani

Categories: Equipment & TrainingPromoting Your Gym

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye level, a great lesson in marketing was learned.

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Social Media is Dead

March 29, 2012
Hossein Noshirvani

Categories: Promoting Your Gym

Social Media is Dead

If anybody tells you otherwise they are selling you snake oil. There is no such thing as social media. The collective users of Twitter, LinkedIn, Badoo, MySpace, Friendster, and Renren are still less than the total number of users on Facebook. So let’s stop calling it social media, and let’s start calling it what it really is…Facebook. So why is Angry Hossein…well angry today? Let me tell you.

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My verdict on IHRSA in Los Angeles

March 22, 2012
Hossein Noshirvani

Categories: Promoting Your Gym

My verdict on IHRSA in Los Angeles

Do you remember my 13 Reasons why I thought you shouldn’t go to IHRSA? Of course, I was being facetious. You don’t want to miss IHRSA. But I did have one hesitancy. It was a seed planted in my head by our VP of Communications, Leigh (who you may recognize from such webinars as “Understanding Retail: The art & Science of Retail-ology” and “How to create sales scripts for your staff – part 2”. Both available on demand!). So do you want to know the one reason I really didn’t want to go to IHRSA?

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Top 5 Gym Promotions you can only do in 2012!

December 29, 2011
Hossein Noshirvani

Categories: Promoting Your Gym

Top 5 Gym Promotions you can only do in 2012!

You know I am always preaching new, fun ways to engage your members. Well, I think this is gonna be a huge year for doing that! 2012 is rife with opportunities to literally get, keep & know your members better. And I’m talking your new folks and current ones. So here, are my list of the Top 5 promotions you can plan for in your gym specifically because its 2012.

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