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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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Asking why is important

Asking why is important

I’m sorry I have to do this.

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The worst things in life…

The worst things in life…

I bet when you decided to work in the health and wellness industry, you only looked at the positives…

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Some Big Changes

Some Big Changes

This time I mean it. Really mean it. If you keep reading you will learn something.

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Are smart gyms using smartphones?

Are smart gyms using smartphones?

The better question is do smart gym owners understand how smartphones have effected their business? …

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True or False: People love having their gym harass them for payments?

True or False: People love having their gym harass them for payments?

Retention is a problem. Broken equipment is a problem. Dirty locker rooms are a problem.

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4 articles


 

Can you tell me what you are selling?

May 2, 2013
Hossein Noshirvani

Categories: Member Pricing

Can you tell me what you are selling?

Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit for the summer! Back to school, back to the gym, join today! Eat too much turkey, we have just the thing, join the gym today! You probably at some point or another have run a similar promotion. Not that there is anything wrong with that. But if you are wondering why you constantly having downward pressure on your prices…

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What it takes to be a destination club

July 19, 2012
Hossein Noshirvani

Categories: Customer ServiceMember Pricing

What it takes to be a destination club

There are certain things that as you get older the way you interact with it changes. Like a swimming pool. Think about it as a kid you played Tag, Marco Polo, and of course the ubiquitous game of Splash. And as you got older, you do laps. Or at least you watch people do laps while you lounge. But pools are more than just places to get red eyes and red skin…(even if you don’t have a pool you might want to read this).

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Is 30 minutes more profitable for you than 60?

November 3, 2011
Hossein Noshirvani

Categories: Member Pricing

Is 30 minutes more profitable for you than 60?

You know what Webster had in common with Different Strokes…besides the fact that both were awesome shows on TV. No it wasn’t that. And no it’s not that either. And no not that last thing, Let me go ahead and tell you. Both were thirty minutes long. And that’s what this blog is about…30 minutes.

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Setting expectations leads to better retention (and free food)

June 23, 2011
Hossein Noshirvani

Categories: Member Pricing

Setting expectations leads to better retention (and free food)

I went out last week to a nice restaurant (no not McDonalds!) and after getting seated, and placing our drink order (dirty martini extra olives with blue cheese), our waiter immediately became my best friend, and godfather to my yet unborn children by bringing out free food…he called it an amuse-bouche. This just blew me away…and it occurred to me there is something we can learn from all of this…

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