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The Battle for Millennials is like the War Of 1812

May 3, 2012
Categories: Customer Service

This is the 200th Anniversary of the War of 1812. (If you don’t believe me, ask your calculator.) You know the War of 1812 right? Of course. Quick Quiz – what was it about? (Jeopardy theme)…You really have no idea, right? Full disclosure, neither do I. I’m sure 9 out of 10 Americans have heard of it, but have no idea what it was for. Well, after sitting in on Bryan O’Rourke’s webinar for Gold’s Gym Franchise Association (GGFA) yesterday on the subject of Millennials, I can tell you, you may have a War of 1812 on your hands.

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How to judge a book by its cover…

April 5, 2012
Categories: Customer Service

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories. I can’t get over that. That being said, the other thing I find fascinating is how much diversity there is in the fitness industry. So in an attempt to be able to better recognize gym owners, I have created a quick guide to know what kind of owner you are meeting simply by what they are wearing…I warn you this is about as shallow as I can possibly be.

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What are your Debts vs. your Obligations?

January 19, 2012
Categories: Customer Service

If you look up debt in the thesaurus, one of the synonyms is obligations. But I don’t think that is necessarily right. In my mind a debt is a business term, while obligations have a higher meaning. So as professionals in health and wellness, what are our debts and what are our obligations? And how do you prioritize? That’s not an easy question to answer but one you need to think about.

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Is 2012 the year the mom and pop’s die?

January 12, 2012
Categories: Customer Service

As an entrepreneur, I am naturally inclined to believe that I can do things better, and faster than a big company. Some people call that arrogance. Some people call it ignorance. But if you talk to me, you’ll know it’s neither of those. It’s hard to explain exactly what it is (definitely not the spicy Thai food I ate either)…but I see it all around me at trade shows. But has the entrepreneurial spirit died in our industry…read more to find out.

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What’s your thing?

December 8, 2011
Categories: Customer Service

I’m always fascinated when I find out people’s eccentricities. I don’t mean “unhealthy-A&E probably has a show about it” obsessions. But we all have something that is more important to us than it is to most people. And when we find out about theirs, it makes them a little more interesting to us. So if I asked you right now, what’s your thing, do you know what you’d say? Don’t answer just yet…

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What kind of buyer are you?

November 17, 2011
Categories: Club ManagementCustomer ServiceNew Technology

Every so often, I need to turn the spotlight and have it focus on us, Motionsoft, and what we do. I’m not talking about the webinars, or the FMG, or even this blog. For once I’m actually talking about software and billing. And specifically, what we have created in MoSo, and why we think it will help the industry. Don’t worry I’ll make it funny so it won’t be a complete waste of your time :)

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Putting the health back into health and wellness

November 10, 2011
Categories: Customer Service

Next month at Athletic Business Conference (ABC) Motionsoft is sponsoring a private autograph and picture session with Bill Walton for 25 lucky people immediately following his keynote speech. If you want a chance to meet him, click here and enter. I always considered ABC the smart show. Maybe it’s because of the abundance of PhD’s or maybe it’s because it’s being held near DisneyWorld. Regardless, it’s an important show to attend and let me tell you why…

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Top 10 Fitness Motivation Posters we’d like to see

October 27, 2011
Categories: Customer Service

If you loved Top 10 signs we’d like to see in a gym (and from all of those people who actually told us they printed and posted some in your actual gyms, you must have), here are Top 10 Fitness Motivation Posters we’d like to see. And just a reminder, these are meant to be fun, not offensive, and not intended for commercial use. We just hope to make our industry laugh a little.

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What’s in a name?

June 16, 2011
Categories: Customer Service

Words confuse me. Especially long ones. But this blog isn’t about me, it’s about you and the single most important thing about you…the name of your facility? I took a look at a list of the over 2000 clubs that use Motionsoft and this is what I learned…

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Cleanliness — What can’t it do?

May 26, 2011
Categories: Customer ServiceMember Retention

Not every blog I write is easy. Sometimes I write as an advocate of the industry and sometimes I write as an advocate for the members. As a software and billing vendor to the industry, I need to be careful. I don’t want to p**s you guys off. But I also want to see the industry grow. And that requires tough love. Fortunately I am terrified of all of you so as you read this week’s blog, please keep that in mind :) …I’m talking about everyone other then you!

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