Why is it that we get hammered with emails we don’t care about all day long and yet nothing from our gym that we actually care about?
How do I know you care?
February 28th, 2013 9:29 am
How your gym is exactly like wet laundry?
I’ve read numerous reports that suggest a major reason members quit a gym is because of cleanliness. And I can tell you from personal experience that I have in fact changed gyms to one that is not as convenient because of it. And I am far from a neatnik/clean freak. In fact, you are talking to the guy who will often times buy accessories (socks and underwear) rather than do laundry. So you know my threshold isn’t that high.
January 24th, 2013 11:35 am
What makes your facility unique?
Stick with me on this one…I’m going to take the scenic route to make my point. But first a quote (please read the first sentence as to why we are starting with a quote). “People can get a cheeseburger anywhere, okay? They come to Chotchkie’s for the atmosphere and the attitude. Okay? That’s what the flair’s about. It’s about fun.” And that’s what today’s blog is about flair…specifcally what goes into making a buying decision. Flair. That and a good cheeseburger…
January 3rd, 2013 11:32 am
A modest proposal for our industry
I’m warning you today’s blog may actually cause you to learn something rather than blow muscle milk out of your nose funny. One of my favorite essays ever written is by Jonathan Swift. It’s called “A Modest Proposal” and when it was written in 1729, it caused quite a storm. I would strongly encourage you to read it, and then this blog and perhaps the crazy that is my mind might make more sense to you.
October 18th, 2012 10:45 am
What it takes to be a destination club
There are certain things that as you get older the way you interact with it changes. Like a swimming pool. Think about it as a kid you played Tag, Marco Polo, and of course the ubiquitous game of Splash. And as you got older, you do laps. Or at least you watch people do laps while you lounge. But pools are more than just places to get red eyes and red skin…(even if you don’t have a pool you might want to read this).
July 19th, 2012 1:40 pm
What does it mean to be professional?
I love watching exposes on T.V. where they hire guys to fix an air conditioner that is perfectly fine except it’s not plugged in. Inevitably they have a sweaty grossly overweight man come in and explain that your flux capacitor is broken. Out pops the “Eyewitness News Gotcha Team” and for the first time in 25 years the AC man has a new experience…he is exercising by having to run away from the cameras. So what could this possibly have to do with you and running your facility?
July 12th, 2012 11:07 am
Was Mark Twain right about you and Facebook?
There has been a shift in the health and wellness industry over the last 5 years – it’s called Facebook. One of my favorite quotes is by Mark Twain, “It ain’t what you don’t know that gets you in trouble. It’s what you know for sure that just ain’t so.” The amount of bad or wrong information about how facilities should be using Facebook is astonishing. So to help bring some clarity and understanding, this blog will deal with a few of the most pressing issues that you need answered.
June 21st, 2012 9:16 am
The Battle for Millennials is like the War Of 1812
This is the 200th Anniversary of the War of 1812. (If you don’t believe me, ask your calculator.) You know the War of 1812 right? Of course. Quick Quiz – what was it about? (Jeopardy theme)…You really have no idea, right? Full disclosure, neither do I. I’m sure 9 out of 10 Americans have heard of it, but have no idea what it was for. Well, after sitting in on Bryan O’Rourke’s webinar for Gold’s Gym Franchise Association (GGFA) yesterday on the subject of Millennials, I can tell you, you may have a War of 1812 on your hands.
May 3rd, 2012 11:13 am
How to judge a book by its cover…
Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories. I can’t get over that. That being said, the other thing I find fascinating is how much diversity there is in the fitness industry. So in an attempt to be able to better recognize gym owners, I have created a quick guide to know what kind of owner you are meeting simply by what they are wearing…I warn you this is about as shallow as I can possibly be.
April 5th, 2012 10:19 am
What are your Debts vs. your Obligations?
If you look up debt in the thesaurus, one of the synonyms is obligations. But I don’t think that is necessarily right. In my mind a debt is a business term, while obligations have a higher meaning. So as professionals in health and wellness, what are our debts and what are our obligations? And how do you prioritize? That’s not an easy question to answer but one you need to think about.
January 19th, 2012 11:14 am