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How to be a winner like Rocky Balboa?

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What can we learn from NASA?

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How do I know you care?

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How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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Workout 2.0: Mobile Technology Can Boost Membership, Satisfaction and Loyalty

Workout 2.0: Mobile Technology Can Boost Membership, Satisfaction and Loyalty

There are plenty of ways for you to incorporate mobile technology into your facility to increase cus…

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What the NFL has in common with climate change

What the NFL has in common with climate change

The best marketing guys are the ones who can take data and turn it into dollars.

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How to tell what kind of owner you are talking to?

How to tell what kind of owner you are talking to?

How do you know you are talking to a gym owner? Here is a handy guide that should help you navigate …

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Ideas Keep the World Spinning, Execution Keeps it From Stopping

Ideas Keep the World Spinning, Execution Keeps it From Stopping

People are infatuated by ideas, but the real heroes are the people who execute them.

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What changing software is really like

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Prison Yard

October 24, 2013

Everything I learned about the gym…I learned from the prison yard!

(I’m talking Shawshank Redemption not actual jail time served!)

We take it for granted. We (gym people) walk into a gym, any gym, and instantly we know what to do, how to do it, and where to go. The reason, for people like us going to a gym (working in a gym) is second nature.

But let’s think back to a time when it wasn’t second nature. For me that was just 5 years ago…before going to the gym regularly was part of my routine. In fact, I can remember very vividly my first experience; I just don’t want to look like a fool.

So I did the first thing that seemed to make sense…I sat down on a bench and began pushing some iron (read that last part with a deep voice). The question is why did I do this? What would drive me to the bench when there are hundreds of other pieces of equipment to choose from? Let me go through the thought process (it was pretty short):

I had never been in a gym.
I knew I hated running on a treadmill.
I prefer my bikes to move.
All the other equipment was intimidating.

I had watched enough prison movies to know if I used the bar with the weights on the end and lay on my back, I could pretty much reach all my goals. Worst case scenario, if I ended up in prison, I would know what to do in the yard!

So let’s not forget that most people don’t feel comfortable in the gym. A lot of people are intimidated (I would guess one of the biggest reasons that retention rates are so low)! They have taken the first step, they joined your gym, now help them get the most out of it. Learn about them. Talk to them. Understand why they are there. Help them reach their goals!

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2 Responses to “Prison Yard”

  1. Diane says:

    I agree, service is king and helping people reach their goals is why we own a gym. Thanks for cracking me up on a regular basis.

  2. Joe Santora says:

    Isnt this a software company? why dont you leave the operations stuff to the pros and talk to us about technology and what you do.

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