What you don’t realize about Facebook marketing
March 21, 2013
So why am I showing you this picture? Well, for starters, I created it and it’s clearly “hi-lar-ious!” But there are actually two reasons. 1) To prove the power of Facebook and how Motionsoft can actually help you generate revenue through it (See more at IHRSA booth 940!). And 2)? To give the cliff notes on why these pictures, called Memes, are even more important than you realize.
First, the power of Facebook. If you’ve seen these pictures, it was probably on Facebook. Right? And that’s my whole point. People put these pics, called Advice Animals, on Facebook, and they get seen by their social network. It’s likely you’ve only seen them because someone you know shared them on Facebook. Maybe you liked it. Maybe you even shared it. But at least you saw it. And that’s what Motionsoft’s myClub Social Media features do (available for a demo this week at IHRSA!). We make it easy for people to refer you to their friends on Facebook, as part of their member experience. If you like their meme, you might also like their gym.
Second, did you know there is a whole culture with memes? Essentially, they are user generated stories about recurring characters. They aren’t just pictures. They are stories that millions of meme readers are engaged in. Did you know that? If you did, well, then go get back to Reddit. And if you didn’t, well, that’s my point. You need to understand what your customers are doing outside the gym and how to effectively engage them.
And now, in the spirit of Top 10 Signs We’d like to See in Gyms, it’s your insiders guide to 10 of the Top Meme’s with help from knowyourmeme.com. (All with a special Fitness Spin! Maybe you think they’re funny. Maybe you think they’re not. But that’s memes! As always, no intent to offend.)
Motionsoft’s Guide to Ten of the Top Memes
10. Scumbag Steve
9. Overly Attached Girlfriend
8. Confession Bear
7. Actual Advice Mallard
6. Joseph Ducreux Archaic Rap
5. Friend Zone Fiona
4. Sudden Clarity Clarence
3. Good Guy Greg
2. First World Problems
1. Success Kid
So…Did you find these funny?
Well, here is the thing…it doesn’t matter if you did or didn’t. The fact is millions of people do. Your members do. And that’s the thing to remember. Stop thinking about the thing you do in your life and start thinking about the things they do in theirs.
So…Want to see more memes from Advice Animals? Follow here!
Get, Keep, and Know your members with MoSo
March 21st, 2013 8:50 am