Latest Webinar

  • FitLife and Bill McBride
  • When: Jul 20, 2013 11:00 AM
  • Join Ex-Officio of the IHRSA Board of Directors Bill McBride on this unique LIVE webinar
  • » Catch the Replay! «

How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

Read this blog…

Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

Read this blog…

What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

Read this blog…

How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

Read this blog…

How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

Read this blog…

What our industry can learn from the Mafia

What our industry can learn from the Mafia

If there is one thing we could change in our industry what would it be? Well the answer can be found…

Read this blog…

I buy mayonnaise by the tub. What about you?

I buy mayonnaise by the tub. What about you?

Are you investing time and money into the wrong employees at your gym? I think so and I’ll even te…

Read this blog…

Why coopetition is the most important word for or industry

Why coopetition is the most important word for or industry

In response to my article about IHRSA, I present their response . . .as I would have responded.

Read this blog…

I’m looking at you IHRSA

I’m looking at you IHRSA

What is IHRSA doing to make the industry better and what should they be focusing in on?

Read this blog…

This blog isn’t about politics

This blog isn’t about politics

This blog isn’t about politics but about the men in powerful positions and how they are just like …

Read this blog…

Read more blogs…

Want to join our The Circuit Newsletter?
Enter your email below and we'll notify by newsletter every time a new The Circuit blog is posted.


You can also subscribe to our The Circuit RSS feed.

Click here to find out what fillMyGym is all about.

What you don’t realize about Facebook marketing

March 21, 2013

So why am I showing you this picture? Well, for starters, I created it and it’s clearly “hi-lar-ious!” But there are actually two reasons. 1) To prove the power of Facebook and how Motionsoft can actually help you generate revenue through it (See more at IHRSA booth 940!). And 2)? To give the cliff notes on why these pictures, called Memes, are even more important than you realize.

The Most Interesting Man in the World

First, the power of Facebook. If you’ve seen these pictures, it was probably on Facebook. Right? And that’s my whole point. People put these pics, called Advice Animals, on Facebook, and they get seen by their social network. It’s likely you’ve only seen them because someone you know shared them on Facebook. Maybe you liked it. Maybe you even shared it. But at least you saw it. And that’s what Motionsoft’s myClub Social Media features do (available for a demo this week at IHRSA!). We make it easy for people to refer you to their friends on Facebook, as part of their member experience. If you like their meme, you might also like their gym.

Second, did you know there is a whole culture with memes? Essentially, they are user generated stories about recurring characters. They aren’t just pictures. They are stories that millions of meme readers are engaged in. Did you know that? If you did, well, then go get back to Reddit. And if you didn’t, well, that’s my point. You need to understand what your customers are doing outside the gym and how to effectively engage them.

And now, in the spirit of Top 10 Signs We’d like to See in Gyms, it’s your insiders guide to 10 of the Top Meme’s with help from (All with a special Fitness Spin! Maybe you think they’re funny. Maybe you think they’re not. But that’s memes! As always, no intent to offend.)

Motionsoft’s Guide to Ten of the Top Memes

10. Scumbag Steve

Scumbag Steve

Scumbag Steve generally centers around unethical behavior regarding drugs, partying, and other hedonistic behaviors. In particular, whatever action he is going to take usually burdens the reader as well.

9. Overly Attached Girlfriend

Overly Attached Girlfriend

Overly Attached Girlfriend features a young woman smiling and staring manically at the camera that has been captioned in a way that portrays her to be a stalker, jealous, or committed to her love interest to an unhealthy degree.

8. Confession Bear

Confession Bear

Confession Bear is an advice animal image macro series featuring a photo of a Malayan sun bear leaning against a log. The images are captioned with confessions about taboo behaviors and controversial opinions that are often kept secret for fear of being ostracized.

7. Actual Advice Mallard

Actual Advice Mallard

This male wild duck is accompanied by captions containing useful bits of information. Beware his red-headed antitheses, Malicious Advice Mallard, who’s advice will almost certainly lead you down a bad road.

Malicious Advice Mallard

6. Joseph Ducreux Archaic Rap

Joseph Ducreux Archaic Rap

(Can you guess that Rap Song?)

Joseph Ducreux an eighteenth century French artist known for his unorthodox style of portrait paintings, Ducreux’s eccentric self-portrait often features “archaic reinterpretation” of popular rap lyrics.

5. Friend Zone Fiona

Friend Zone Fiona

Every guy’s fear – the platonic hot girl friend! The top refers to something a girl would say romantically followed by the bottom text confirming that she is just a friend.

4. Sudden Clarity Clarence

Sudden Clarity Clarence

SCC features a photo of a young man at a party staring into the distance as if he is experiencing an epiphany. The captions often contain the phrase “Oh my God” followed by a sudden realization that is trivial and insignificant.

3. Good Guy Greg

Good Guy Greg

Good Guy Greg (GGG) features a photo of a man smiling at the camera with a marijuana cigarette in his mouth. As the antithesis of Scumbag Steve, Greg looks like he might be a trouble maker but the captions generally depict him as kind, generous or empathetic to other people.

2. First World Problems

First World Problems

First World Problems are frustrations and complaints that are only experienced by privileged individuals in wealthy countries. It is typically used as a tongue-in-cheek comedic device to make light of trivial inconveniences.

1. Success Kid

Success Kid

This image taken from

Everything that happens to Success Kid turns out as a positive experience. Even when things go wrong. Taking Lemons and making lemonade. Isn’t that what life’s all about?

So…Did you find these funny?

Well, here is the thing…it doesn’t matter if you did or didn’t. The fact is millions of people do. Your members do. And that’s the thing to remember. Stop thinking about the thing you do in your life and start thinking about the things they do in theirs.

So…Want to see more memes from Advice Animals? Follow here!

Share this with your friends

Get, Keep, and Know your members with MoSo

Want to learn how MoSo has helped thousands of facilities operate smarter, and more efficiently? Get started here.

3 Responses to “What you don’t realize about Facebook marketing”

  1. Mike Kierman says:

    Hossein- Only you would have the inside scoop on stuff like this! Very funny.

  2. Kamran Ramyar says:

    Ho: The guy in the picture with wording”jumps in the pool fully clothed….” Is that Essi??!!! Looks just like him!!!!

  3. Cory Pidgeon says:

    LL Cool J – Mama Said Knock You Out

Leave a Reply