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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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How to tell what kind of owner you are talking to?

How to tell what kind of owner you are talking to?

How do you know you are talking to a gym owner? Here is a handy guide that should help you navigate …

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Ideas Keep the World Spinning, Execution Keeps it From Stopping

Ideas Keep the World Spinning, Execution Keeps it From Stopping

People are infatuated by ideas, but the real heroes are the people who execute them.

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What changing software is really like

What changing software is really like

Have you ever NOT made a decision because it was too hard? Well that’s hope dying ad Andy Dufresne…

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What our industry can learn from the Mafia

What our industry can learn from the Mafia

If there is one thing we could change in our industry what would it be? Well the answer can be found…

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I buy mayonnaise by the tub. What about you?

I buy mayonnaise by the tub. What about you?

Are you investing time and money into the wrong employees at your gym? I think so and I’ll even te…

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So have you changed…

January 10, 2013
Categories: Member Acquisition

Two weeks into the New Year and hopefully everyone has seen a nice spike in their membership. Tons of new members. And that’s a good thing. But we have this same thing every year. And every year, the same people who join mysteriously disappear by the end of January. So what are you doing to change that…

So have you changed…

By my estimate, I have spoken to roughly 35 owners/GM’s since the beginning of 2013. And most of my conversations go something like this:

Me: How is 2013 going?

Them: Better than 2012.

Me: You know you said the exact same thing to me in 2012 about 2011.

Them: Surely you must be kidding.

Me: I’m not kidding and don’t call me Shirley.

Here are a few ideas that are simple to implement and could increase those retention rates:

  • At front desk check-in, set up your software to have an alert so that staff say hello to new members BY NAME.
  • After being a member for 2 weeks, give them an walk through of the gym.
  • Email them with upcoming class schedules.
  • Run check-in reports and look for new members who haven’t come in in the last 4 days.

Those are just a few simple ideas. If you have more, please share them in the comments.

I’ll keep this blog short. You all know what you need to do. But mainly because it’s too early in the year to break out Angry Hossein. But do yourself a favor try something, anything to do a better job of keeping these members engaged. You owe it to your business. You owe it them. In case you have forgotten, the service you all provide is valuable, and beneficial.

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