So have you changed…

January 10, 2013
Categories: Member Acquisition

Two weeks into the New Year and hopefully everyone has seen a nice spike in their membership. Tons of new members. And that’s a good thing. But we have this same thing every year. And every year, the same people who join mysteriously disappear by the end of January. So what are you doing to change that…

By my estimate, I have spoken to roughly 35 owners/GM’s since the beginning of 2013. And most of my conversations go something like this:

Me: How is 2013 going?

Them: Better than 2012.

Me: You know you said the exact same thing to me in 2012 about 2011.

Them: Surely you must be kidding.

Me: I’m not kidding and don’t call me Shirley.

Here are a few ideas that are simple to implement and could increase those retention rates:

• At front desk check-in, set up your software to have an alert so that staff say hello to new members BY NAME.
• After being a member for 2 weeks, give them an walk through of the gym.
• Email them with upcoming class schedules.
• Run check-in reports and look for new members who haven’t come in in the last 4 days.

Those are just a few simple ideas. If you have more, please share them in the comments.

I’ll keep this blog short. You all know what you need to do. But mainly because it’s too early in the year to break out Angry Hossein. But do yourself a favor try something, anything to do a better job of keeping these members engaged. You owe it to your business. You owe it them. In case you have forgotten, the service you all provide is valuable, and beneficial.