Top 15 Rejected Advertising Slogans for Motionsoft

February 16, 2012
Categories: About Motionsoft

Tag lines – At Motionsoft we take “Get them. Keep them. Know them.” and “Welcome to Betterville” seriously. We think the two ideas perfectly embody everything that MoSo can do for your facility. It connects you to your members and prospects with a focus on retention and sales, and it brings today’s smart business technology to fitness operations so that you are not just using Better software, but enjoying a better club management experience for you and your members. But that said, before settling on this, we had a number of tag lines and advertising message that didn’t make the cut. Each had a message about Motionsoft. We thought we would share them with you to see if you think we made the right decision.

1. Hey you gotta have software, why not us??
   What were we thinking: If picking software were just about functionality, we got it all from check-in to kid’s club and series sales.
2. You need check-in, we offer check-in, what else do you really need to know about software?
   What were we thinking: If we had to list everything we did, we would be here for too long. Thought we would just go with the bare minimum.
3. You can’t spell “G-Y-M” without Motionsoft. In fact you could only spell “G-Y”
   What were we thinking: Just stating the facts man!
4. 2500 current clients – Its more than just your software company!
   What were we thinking: What better way to sell software then referral selling?
5. Rose Are Red, Violets are Blue, MoSo is great, And so are You.
   What were we thinking: Channeling our inner 8 year old.
6. You work with your family, so do we.
   What were we thinking: Al and I run Motionsoft like a family. Not dysfunctional or anything.
7. We’re not just better, our icons are cooler!
   What were we thinking: Having a user interface that’s friendly and easy to use is a major selling point, why not brag.
8. Urban legend rumored that eating pop rocks with soda killed Mikey. MoSo has never killed anybody!
   What were we thinking: Retention! Retention! Retention!
9. Pop Culture? Our software is used on the Jersey Shore . . .
   What were we thinking: We wanted to highlight that we have clients in all 50 states. And we literally have clients on the coast of New Jersey.
10. Have you ever seen a grown man cry? Well you will if you don’t buy MoSo.
    What were we thinking: What can I say, our VP of sales Chad Roll (chad@motionsoft.net) is a passionate AND sensitive man.
11. We give great demo. I mean the best. No really!
    What were we thinking: We don’t just spend time showing you software, we take time to learn how our membership management software can improve your business. It’s great like a juicy hamburger.
12. N’Sync. Backstreet Boys. 98 Degrees. MoSo.
    What were we thinking: Justin Timberlake. Nick Lachey. Hossein Noshirvani. We’re bringing sexy back.
13. Motionsoft – Kinda sounds like Microsoft.
    What were we thinking: When all else fails, hang on the coattails of our fellow software brethren.
14. Change to Motionsoft and get a free first-class ticket to Betterville.
    What were we thinking: Seemed like a great promotion until we realized there’s actually no city in America called Betterville.
15. Change to Motionsoft and forward this to at least 5 of your friends to ensure you will have good luck.
    What were we thinking: Who wants bad luck, plus we wanted to take advantage of the whole social media going viral thing.