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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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How to tell what kind of owner you are talking to?

How to tell what kind of owner you are talking to?

How do you know you are talking to a gym owner? Here is a handy guide that should help you navigate …

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Ideas Keep the World Spinning, Execution Keeps it From Stopping

Ideas Keep the World Spinning, Execution Keeps it From Stopping

People are infatuated by ideas, but the real heroes are the people who execute them.

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What changing software is really like

What changing software is really like

Have you ever NOT made a decision because it was too hard? Well that’s hope dying ad Andy Dufresne…

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What our industry can learn from the Mafia

What our industry can learn from the Mafia

If there is one thing we could change in our industry what would it be? Well the answer can be found…

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I buy mayonnaise by the tub. What about you?

I buy mayonnaise by the tub. What about you?

Are you investing time and money into the wrong employees at your gym? I think so and I’ll even te…

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Is 2012 the year the mom and pop’s die?

January 12, 2012
Categories: Customer Service

As an entrepreneur, I am naturally inclined to believe that I can do things better, and faster than a big company. Some people call that arrogance. Some people call it ignorance. But if you talk to me, you’ll know it’s neither of those. It’s hard to explain exactly what it is (definitely not the spicy Thai food I ate either)…but I see it all around me at trade shows. But has the entrepreneurial spirit died in our industry…read more to find out.

Mom and Pop Stores

No. Absolutely not. Not a chance. But we do need to redefine it and in the process our roles. As our industry has continued to grow and evolve, outsiders have begun to realize that, done right, there are few retail businesses that are as profitable as a gym. This in turn has led to refinement of the business model and a need for efficiency. And in our case, it has led to a significant growth in the number of franchises. And in some ways bigger does mean more efficient.

But not in every way. Because of the personal nature of the service we provide, you can’t make everything a process, which is what big companies do well. And I think that’s why the health and wellness industry is an interesting test case where there is space for big and small to coexist and combine – a hybrid model.

This hybrid model allows the owner/operator to continue to inject their personality into the business. And this industry needs all the personality it can get. I would hate to see it become anti-septic and boring. And I think the large franchisors have done an amazing job of marrying the two.

The days of the fitness guru who just wanted to build his own place may be over. But that doesn’t mean there isn’t a place for the fitness guru. As long as big business stays away from my Thai food, I think we can all agree to get along! Because Pad Thai can’t be mass produced! I’m sure I’ll regret saying that in a few years when McDonald’s opens their new concept, McThai.

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2 Responses to “Is 2012 the year the mom and pop’s die?”

  1. Personally, I don’t know how big companies survive. You have staff, then staff to man the staff and staff to support the staff and staff to support the support staff, salaries have to be eating all of the profit up. The Mom & Pop is THE way to go in 2012 and well into the future.

  2. After joining and quitting several national chains in the past, I have remained a member of my local gym run by a husband and wife team for over a year! The service is phenomenal and everybody knows my name. Cheers!

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