Can you and your members outsmart procrastination?
November 11, 2010
Categories: Membership Management
My new favorite blog is journalist David McRaney’s YouAreNotSoSmart.com (I prefer reading things that ridicule me, hence my subscriptions to Your Brother’s Better Looking Weekly and The You Snore Times). McRaney’s newest post is a great look at whether you can outsmart procrastination. With our launch of FillMyGym (basically anti-procrastination shopping) and the approach of the Annual New Years Resoution sweepstakes, it got me thinking about what we do to outsmart procrastination…
The inevitable association with procrastination is laziness. We put things off because we are lazy. Which begs the question, are people who don’t procrastinate all not lazy? You walk around the gym and you see people who are there day-in, day-out. Are these people all not lazy? Obviously in the first few months of the year, gyms get packed with people who want to get in shape (and particularly look good for the summer). But then there is the slow down. They give up. They get lazy. They stop focusing on the gym and put off working out. They get burdened by work. The remaining gym goers are the dedicated ones. But are we left with only the non-procrastinators? The non-lazy? Or are some of these people recovering procrastinators who have stayed sober?
According to McRaney, it is more than just simple laziness. The Misconception is that you procrastinate because you are lazy and can’t manage your time well. But the Truth is Procrastination is fueled by weakness in the face of impulse and a failure to think about thinking.
So, what do we do to help our members and customers stay stronger in the face of impulse and think more about what tools they can employ to keep their workout at the forefont of pressing issues in their life? Think about it, in the first quarter of 2011, you’ll probably aquire as many new members as you will the rest of the year? What are you going to do differently this year to keep them going? Don’t procrastinate. Figure it out now!
My buddy was in town this week and joined me for a workout. We had worked out when he was visiting this summer and he’d gotten in great shape. This time, it had actually been months since he’d been back in a gym. I asked him why he stopped and he said that when he was working out this summer, he was focused on looking good for a family vacation to the beach. Once the vacation had ended, it sort of reduced the motivation to keep going. Other things became more pressing than working out since he’d achieved his goal of looking good for the vacation.
My guess is that this is the same story for the millions of other people who will join gyms this January only to fall behind by April. So, I wanted to know, what do you do to help your members overcome this issue? Is your new year’s resolution going to be to attack this problem? Are you using your member management software to help your members outsmart their procrastinating selves? If my buddy was in your gym, would you have helped him figure out what the next big event would be after he his beach vacation was over? Do you provide goal assessment and follow up as a value-added service?
This is why we love group buying offers and why we wanted to start FillMyGym. The idea isn’t to take advantage of impulses. The idea is that we as shoppers (or more accurately consumers of particular goods and services) need tools that help facilitate us taking action. If something you need and will help you has an expiration date, you can’t put it off any longer. Do you need it? If you do, then take action. If you don’t, well then you know.
My new favorite part of this blog is hardly my own writing but the incredible comments we keep getting. Please…unleash…what do we do to keep our members goal oriented, not from a reps, bench press or weight loss perspective but from a “what are you gonna do now that your beach vacation is over?” perspective?
Get, Keep, and Know your members with MoSo
November 11th, 2010 12:43 pm