Prison Yard
April 30, 2010
Everything I learned about the gym…I learned from the prison yard!
(I’m talking Shawshank Redemption not actual jail time served!)
We take it for granted. We (gym people) walk into a gym, any gym, and instantly we know what to do, how to do it, and where to go. The reason, for people like us going to a gym (working in a gym) is second nature.
But let’s think back to a time when it wasn’t second nature. For me that was just 5 years ago…before going to the gym regularly was part of my routine. In fact, I can remember very vividly my first experience; I just don’t want to look like a fool.
So I did the first thing that seemed to make sense…I sat down on a bench and began pushing some iron (read that last part with a deep voice). The question is why did I do this? What would drive me to the bench when there are hundreds of other pieces of equipment to choose from? Let me go through the thought process (it was pretty short):
I had never been in a gym.
I knew I hated running on a treadmill.
I prefer my bikes to move.
All the other equipment was intimidating.
I had watched enough prison movies to know if I used the bar with the weights on the end and lay on my back, I could pretty much reach all my goals. Worst case scenario, if I ended up in prison, I would know what to do in the yard!
So let’s not forget that most people don’t feel comfortable in the gym. A lot of people are intimidated (I would guess one of the biggest reasons that retention rates are so low)! They have taken the first step, they joined your gym, now help them get the most out of it. Learn about them. Talk to them. Understand why they are there. Help them reach their goals!
you will love what you see.
Give us 15 minutes to show you
how MoSo can help you get,
keep and know your members.
April 30th, 2010 10:19 am

Those are some of the reasons I refuse to use “key entry” cards or any other form of impersonal service at my gym. My goal is to know the names of ALL my members and have my staff know them as well. At Fitness First, we always try to give our best, when it comes to customer service.
Ha ha, that is funny. But very true! Thanks fro the reminder.
Nice article
great post as usual!