When I meet someone who asks what I do, the first thing I say (usually right after “no, not Jose –Hossein”), is I provide software for gyms. This ends most conversations as most people find talking about software as fun as trying to keep warm in a wet Snuggie. But a woman recently asked “Just gyms? I’d think it’d work in a lot of places” And it got me thinking. Yes, gym software (including ours) is in a lot more places than gyms. But do we vendors (non-software too) really understand that?
Is the segmentation of the fitness industry working for you?
November 16th, 2010 11:06 am