At Motionsoft we take “Get them. Keep them. Know them.” and “Welcome to Betterville” seriously. The two ideas perfectly embody everything that MoSo can do for your facility. But we had a number of tag lines that didn’t make the cut. See if we made the right decision.
Top 15 Rejected Advertising Slogans for Motionsoft
February 16th, 2012 11:48 am
Top 5 Gym Promotions you can only do in 2012!
You know I am always preaching new, fun ways to engage your members. Well, I think this is gonna be a huge year for doing that! 2012 is rife with opportunities to literally get, keep & know your members better. And I’m talking your new folks and current ones. So here, are my list of the Top 5 promotions you can plan for in your gym specifically because its 2012.
December 29th, 2011 12:45 pm
The Politics of Belonging to a Gym
I had a thought watching the Republican Debate on CNN earlier this week. Now, before you think this is a political piece, it isn’t. I will tell you only that my political views fall somewhere between bleeding heart liberal and ultra conservative. In fact, truly, the only reason I watched was because I always get stuck watching Wolf Blitzer, spending hours pondering whether A) Wolf is short for something and B) if it’s a stage name and he was born Jeff Blitzelvits. But here is what I thought…
September 15th, 2011 9:43 am
What’s the story behind MoSo and Betterville?
This week has been pretty hectic for me. Between all the interviews I’ve had because of my recent word creation (frappetizer) and getting ready for our annual company picnic, I’ve barely had a chance to bask in the glow of the release of MoSo, the next generation club management software that’s so cutting edge, you have to see it to believe it.
July 7th, 2011 11:03 am
Could you still become a professional athlete?
All of us at some point realize that the dream of being a professional athlete is probably over. For me it was 2003. It wasn’t because I had an injury, or was too old, or even because I didn’t have a NIKE sponsorship yet. No there was another reason I knew I would never become a professional athlete, and specifically an NFL player (not even a kicker). And what makes it so sad was that nobody actually had to tell me. I just knew.
March 3rd, 2011 9:18 am
Rick Caro guest blog: “Tales of bad customer service!”
Sometimes, the best customer service lessons you can use in your business are ones experienced from a different industry. Could the following story happen at your club or business? What lessons can you take away from this experience?
By Rick Caro
December 16th, 2010 11:35 am