Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".
If you loved Top 10 Signs We’d like to See in Gyms (an…
As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…
Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…
Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.
I bet when you decided to work in the health and wellness industry, you only looked at the positives…
Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…
This time I mean it. Really mean it. If you keep reading you will learn something.
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3 articles
You know I am always preaching new, fun ways to engage your members. Well, I think this is gonna be a huge year for doing that! 2012 is rife with opportunities to literally get, keep & know your members better. And I’m talking your new folks and current ones. So here, are my list of the Top 5 promotions you can plan for in your gym specifically because its 2012.
December 29th, 2011 12:45 pm
This week a study came out that said teens who use Facebook are more likely to be narcissistic, and alcoholics, (with an added bonus of depression and anxiety). Two things really struck me as odd as I was reading the study. The first, which has nothing to do with our industry, is how could any parent allow their kid to be in the control group?! And second, with the explosion of social media marketing, has anybody stopped to think what the downside is…
August 11th, 2011 9:54 am
I love Shark Week. Not because I have some deep love for watching the ocean’s apex predator swim through crystal clear blue waters while some insane cameraman films the whole thing. And it’s not because I have a particularly deep affinity to saving sharks (I do feel like I’m helping out by NOT eating shark fin soup!). No, the real reason I like Shark Week, is because it is an example of the kind of marketing that every gym owner should be thinking about.
August 4th, 2011 10:16 am
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