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The role of a gym/wellness center in the community…
September 29, 2011
Categories: Club Management
If you lived in the 1800’s in the wild Wild West, in any frontier town, it was likely that the saloon was the epicenter. It drew people from every walk of life. It acted as a de facto town hall in many cases. And it didn’t discriminate. In a lot of ways, your facility is a lot like the saloon except instead of bar fights, you offer body combat. Instead of serving whiskey, we have Muscle Milk. So what am I talking about here??
September 29th, 2011 10:49 am
Shouldn’t your club have its own Shark Week?
August 4, 2011
Categories: Promoting Your Gym
I love Shark Week. Not because I have some deep love for watching the ocean’s apex predator swim through crystal clear blue waters while some insane cameraman films the whole thing. And it’s not because I have a particularly deep affinity to saving sharks (I do feel like I’m helping out by NOT eating shark fin soup!). No, the real reason I like Shark Week, is because it is an example of the kind of marketing that every gym owner should be thinking about.
August 4th, 2011 11:09 am
Are you missing a huge marketing opportunity?
January 20, 2011
Categories: Club Management
I knew it’d happen. I knew an FMG deal would excite and inspire me to write a blog (and keep me from going to bed at 2am). (Fun regular reader fact – when I talk in my sleep, I reference Burger King, not McDonalds. Fascinating, no?) Anyways, this week’s FMG Deal is for telephone on-hold marketing. And it really got me thinking. It helps you sell. It helps you retain. It keeps callers interested! The chance to engage members is right under your nose (the phone?)! If you aren’t doing it, why not?
January 20th, 2011 11:14 am
Are you modifying your members’ behavior?
January 6, 2011
Categories: Member Retention
The best Christmas present you probably received (that wasn’t a Snuggie) is all those people whose New Year’s resolution was to lose weight, get healthy, and go to the gym. And like clockwork, on Jan 2nd folks were ready to go. Unfortunately, by March, the only relationship you will have with a lot of these people is their names are in your database. So, while the question most members are asking themselves is “will this year be different?”, “will I follow through?” – we should be asking “how are we going to help make it different?
January 6th, 2011 4:08 pm
The Box Inside the Box
December 10, 2010
Categories: Club Management
Think about it for a second, a gym is a collision of worlds. It’s a place where retail meets customer services, mixed in with some maintenance, a pinch of a restaurant and banking, and some salesmanship thrown in for good measure. And though most gym owners are truly renaissance men and women, not everybody is great at everything. As a result more and more owners are selling of some of these portions of the business. Selling boxes inside their box.
December 10th, 2010 12:30 pm
Can you and your members outsmart procrastination?
November 11, 2010
Categories: Member Retention • Membership Management
My new favorite blog is journalist David McRaney’s YouAreNotSoSmart.com (I prefer reading things that ridicule me, hence my subscriptions to Your Brother’s Better Looking Weekly and The You Snore Times). McRaney’s newest post is a great look at whether you can outsmart procrastination. With our launch of FillMyGym (basically anti-procrastination shopping) and the approach of the Annual New Years Resoution sweepstakes, it got me thinking about what we do to outsmart procrastination…
November 11th, 2010 12:43 pm
What other industries can learn from US!
July 30, 2010
Membership has its benefits…I’ve written a lot about what we can learn from other industries (fast food, airlines, etc.) and there is a lot to learn by watching some of the best companies and applying their practices to running a gym. BUT (there is always a BUT), there are a lot of things that other industries can learn from us…
July 30th, 2010 9:29 am
The Front Desk
November 30, 2009
I hope everyone had a great Thanksgiving. I know it’s a drag to be back in the office again, but the Holidays are right around the corner! Now, for the nitty gritty… Whether you are a small fitness only facility, a 200,000 sq. ft. multi purpose gym, a hospital-based wellness center, or a personal training [...]
November 30th, 2009 12:01 pm
The Silver Lining
April 30, 2009
“Gym usage among existing Equinox members grew as much as 15 percent in the first quarter…The gym and fitness-club market will grow 2.2 percent this year, according to Los Angeles-based researcher IBISWorld Inc.” — In a dead job market, unemployed hit the gymThe Chicago Sun-Times, Stefano Esposito, 04/27/2009 I was recently talking to my co-workers about [...]
April 30th, 2009 9:58 am
Welcoming Preteens and Tweeners to the Gym
April 17, 2009
“…the idea of kids in the gym is gaining support among pediatricians and fitness experts…Gym workouts are a healthy, entertaining opportunity for some parent-and-child togetherness.” — Taking the Tweeners to Mom and Dad’s GymThe Washington Post, Jacqueline M. Duda, 4/14/2009 On Tuesday this week I saw an article in our local paper, the Washington Post, that [...]
April 17th, 2009 11:49 am
