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Top 15 Rejected Advertising Slogans for Motionsoft
February 16, 2012
Categories: About Motionsoft
At Motionsoft we take “Get them. Keep them. Know them.” and “Welcome to Betterville” seriously. The two ideas perfectly embody everything that MoSo can do for your facility. But we had a number of tag lines that didn’t make the cut. See if we made the right decision.
February 16th, 2012 11:48 am
The Politics of Belonging to a Gym
September 15, 2011
Categories: Promoting Your Gym
I had a thought watching the Republican Debate on CNN earlier this week. Now, before you think this is a political piece, it isn’t. I will tell you only that my political views fall somewhere between bleeding heart liberal and ultra conservative. In fact, truly, the only reason I watched was because I always get stuck watching Wolf Blitzer, spending hours pondering whether A) Wolf is short for something and B) if it’s a stage name and he was born Jeff Blitzelvits. But here is what I thought…
September 15th, 2011 9:43 am
Finally I have something bad to say about social media
August 11, 2011
Categories: Promoting Your Gym
This week a study came out that said teens who use Facebook are more likely to be narcissistic, and alcoholics, (with an added bonus of depression and anxiety). Two things really struck me as odd as I was reading the study. The first, which has nothing to do with our industry, is how could any parent allow their kid to be in the control group?! And second, with the explosion of social media marketing, has anybody stopped to think what the downside is…
August 11th, 2011 9:54 am
Shouldn’t your club have its own Shark Week?
August 4, 2011
Categories: Promoting Your Gym
I love Shark Week. Not because I have some deep love for watching the ocean’s apex predator swim through crystal clear blue waters while some insane cameraman films the whole thing. And it’s not because I have a particularly deep affinity to saving sharks (I do feel like I’m helping out by NOT eating shark fin soup!). No, the real reason I like Shark Week, is because it is an example of the kind of marketing that every gym owner should be thinking about.
August 4th, 2011 11:09 am
Are you missing a huge marketing opportunity?
January 20, 2011
Categories: Club Management
I knew it’d happen. I knew an FMG deal would excite and inspire me to write a blog (and keep me from going to bed at 2am). (Fun regular reader fact – when I talk in my sleep, I reference Burger King, not McDonalds. Fascinating, no?) Anyways, this week’s FMG Deal is for telephone on-hold marketing. And it really got me thinking. It helps you sell. It helps you retain. It keeps callers interested! The chance to engage members is right under your nose (the phone?)! If you aren’t doing it, why not?
January 20th, 2011 11:14 am
