Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".
If you loved Top 10 Signs We’d like to See in Gyms (an…
As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…
Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…
Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.
I bet when you decided to work in the health and wellness industry, you only looked at the positives…
Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…
This time I mean it. Really mean it. If you keep reading you will learn something.
The better question is do smart gym owners understand how smartphones have effected their business? …
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5 articles
At Motionsoft we take “Get them. Keep them. Know them.” and “Welcome to Betterville” seriously. The two ideas perfectly embody everything that MoSo can do for your facility. But we had a number of tag lines that didn’t make the cut. See if we made the right decision.
February 16th, 2012 11:48 am
I had a thought watching the Republican Debate on CNN earlier this week. Now, before you think this is a political piece, it isn’t. I will tell you only that my political views fall somewhere between bleeding heart liberal and ultra conservative. In fact, truly, the only reason I watched was because I always get stuck watching Wolf Blitzer, spending hours pondering whether A) Wolf is short for something and B) if it’s a stage name and he was born Jeff Blitzelvits. But here is what I thought…
September 15th, 2011 9:43 am
This week a study came out that said teens who use Facebook are more likely to be narcissistic, and alcoholics, (with an added bonus of depression and anxiety). Two things really struck me as odd as I was reading the study. The first, which has nothing to do with our industry, is how could any parent allow their kid to be in the control group?! And second, with the explosion of social media marketing, has anybody stopped to think what the downside is…
August 11th, 2011 9:54 am
I love Shark Week. Not because I have some deep love for watching the ocean’s apex predator swim through crystal clear blue waters while some insane cameraman films the whole thing. And it’s not because I have a particularly deep affinity to saving sharks (I do feel like I’m helping out by NOT eating shark fin soup!). No, the real reason I like Shark Week, is because it is an example of the kind of marketing that every gym owner should be thinking about.
August 4th, 2011 10:16 am
I knew it’d happen. I knew an FMG deal would excite and inspire me to write a blog (and keep me from going to bed at 2am). (Fun regular reader fact – when I talk in my sleep, I reference Burger King, not McDonalds. Fascinating, no?) Anyways, this week’s FMG Deal is for telephone on-hold marketing. And it really got me thinking. It helps you sell. It helps you retain. It keeps callers interested! The chance to engage members is right under your nose (the phone?)! If you aren’t doing it, why not?
January 20th, 2011 11:14 am
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