On Sunday I found myself at McDonald’s for lunch. (“Found myself” as in got in my car and drove there). After a glance at the menu, I decided on the Big Mac value meal…Super sized! But then I noticed it – the $1 menu. Years of being marketed to had taught me the ease of ordering by numbered combo. But now this, low cost, high volume food…well, it got me thinking about the growth of low cost, high volume gyms (LCHV). Are they a better deal? And should traditional gyms be concerned?
Should the low cost, high volume gym that’s opening soon worry you?
December 1st, 2010 10:38 am