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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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Asking why is important

Asking why is important

I’m sorry I have to do this.

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The worst things in life…

The worst things in life…

I bet when you decided to work in the health and wellness industry, you only looked at the positives…

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Can you tell me what you are selling?

Can you tell me what you are selling?

Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…

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Some Big Changes

Some Big Changes

This time I mean it. Really mean it. If you keep reading you will learn something.

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Are smart gyms using smartphones?

Are smart gyms using smartphones?

The better question is do smart gym owners understand how smartphones have effected their business? …

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1 articles


 

Should the low cost, high volume gym that’s opening soon worry you?

December 1, 2010
Hossein Noshirvani

Categories: Member Acquisition

Should the low cost, high volume gym that’s opening soon worry you?

On Sunday I found myself at McDonald’s for lunch. (“Found myself” as in got in my car and drove there). After a glance at the menu, I decided on the Big Mac value meal…Super sized! But then I noticed it – the $1 menu. Years of being marketed to had taught me the ease of ordering by numbered combo. But now this, low cost, high volume food…well, it got me thinking about the growth of low cost, high volume gyms (LCHV). Are they a better deal? And should traditional gyms be concerned?

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