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The Hidden Stories in out of office emails
April 7, 2011
Categories: Member Retention
Every week, when we send out our FMG, we get stats on how many people open the email, how many click thru, etc. It’s reporting data. But we also get a few dozen email replies from people whose auto-response/Out of Office messages are on. They come into my personal inbox and normally I just delete them. But this week, one stopped me in my tracks. It was literally so eye opening that I read every single one of the auto-responses to see if any could top it. So, what did it say?
April 7th, 2011 9:22 am
What you can learn from Vegas baby!
March 31, 2011
Categories: Member Management Software
I think we can all agree that Disney World is the greatest place on earth. But a very close second would have to be Las Vegas. What’s interesting about Las Vegas is they literally have buildings made out of gold. They make so much money that the only way they could think of spending it was to use gold everywhere. So how do they do it? (and what can we learn from them?)…Well, they know the answer to one simple question…
March 31st, 2011 10:12 am
Can the customer never be right?
February 3, 2011
Categories: Customer Service • Member Retention
There are literally thousands of businesses. Supermarkets, gas stations, office supplies, and Pier One Imports (I’m not even sure what they sell, it just looks crowded in there!) And here is the thing…our industry is one of the only ones that made it to TV. There are TV shows (Biggest Loser, and Heavy come to mind) dedicated to getting fit and healthy. In fact we have our own channel! Pier One can’t say that! Actually they may but since I don’t know what they do, I’ll just go with it.
February 3rd, 2011 12:33 pm
Do you know who’s going to quit…what’s the tipping point?
January 27, 2011
Categories: Club Management • Member Management Software • Member Retention
Have you ever watched a sporting event and there is that point when you just know the game is over. Well, last night I was watching a hockey game, and I saw it happen. My team, they played great, they played hard, but you just knew there wasn’t a chance. And I think the same thing happens with your members. It’s usually not as sudden, but there is a moment. And I think Motionsoft has come up with a way to help you identify the moment and perhaps doing something about it.
January 27th, 2011 2:10 pm
