Crunch Chooses Motionsoft
January 16, 2008
Crunch will rely on Motionsoft to Deliver a Total Integrated Solution. 
NEW YORK – January 16, 2008 –- Motionsoft (formerly KI Software), the leading vendor of membership management and billing software solutions, today announced that Crunch, a major chain of health and fitness clubs, headquartered in New York, has selected Motionsoft as its membership management and billing software vendor.
Crunch, which owns and operates 30 gyms in New York, Los Angeles, Miami, Chicago, Atlanta and San Francisco, will rely on Motionsoft to support the iCrunch software platform which Motionsoft acquired license of from Georgia based Intrannuity Inc. Crunch will continue to use iCrunch while relying on Motionsoft to develop the system and assume support responsibility.
"Motionsoft provided us with a proposal that would have minimum impact on our business and be transparent to our members," said Shane Edmonds, Crunch’s chief technology officer. "Motionsoft’s business model sets them apart from other vendors and we’re excited about the ability to shape the direction of our applications and functionality without requiring significant IT investment."
Al Noshirvani, President and CEO of Motionsoft said "We are delighted to be working with Crunch and know that our commitment to providing customized solutions, coupled with our dedication to enhancing the member experience, will help to set Crunch apart as a premier operator of health and fitness clubs."
Crunch will work with Motionsoft to continue development of iCrunch and work to integrate the system with several back-office applications as well as its enterprise resource planning application. The company will be able to customize the solution for its unique business needs and to rely on it to manage and report on enterprise operations and performance.
About Crunch
Crunch Fitness is a health club chain that leads the industry in fusing fitness and entertainment. Headquartered in New York City and owned by the private equity group of Angelo Gordon, Crunch serves over 100,000 members with 28 gyms in New York, Miami, San Francisco, Los Angeles, Chicago, and Atlanta. Renowned for its one-of-a-kind group fitness programming, Crunch is the leader in exercise innovation and creativity. Often cited as the gym with the “best classes,” Crunch has raised the bar for the entire fitness industry.
