KI Software Acquires Ifitness
September 12, 2007
Marketing and development of Intrannuity’s health and fitness club management software will be taken over by Motionsoft while Intrannuity will continue to supply payment processing, collections and account receivable services. 
Silver Spring, MD (PRWEB) September 12, 2007 — Motionsoft announced today the acquisition of the iFitness Solutions health club management software from Georgia based firm, Intrannuity, LLC. As a result, Motionsoft will assume development and marketing responsibilities for the application suite. The acquisition will strengthen Motionsoft’s marketplace, product line, and allows for a more diversified services and product offering. The deal also represents a major opportunity for Motionsoft to begin offering a hosted application service.
Intrannuity will continue to provide payment processing and account receivable management services to its customers as well as offer new services to customers of Motionsoft.
“It has been our vision to provide membership and fitness solutions which help to set our customers apart from others in the health and fitness industry; Motionsoft’s investment in iFitness helps us further realize this mission,” said Hossein Noshirvani, Executive Vice President of Motionsoft.
According to Keith Trawick, Intrannuity’s founder, “In today’s market place, it is essential that business focus on what they do best. Our relationship with Motionsoft allows us to concentrate on the payment, collection and account receivable needs of the industry. Due to issues around fraud prevention, security, and PCI compliance, a laser focus is necessary to ensure our clients retain the highest level of service possible.”
“With the iFitness acquisition, we see an opportunity to partner with Intrannuity in an effort to enhance our company’s capabilities and growth trajectory,” added Noshirvani, the company now marketing and developing the health and fitness club management software. “The transaction positions us for the future and greatly benefits our employees and investors.”
