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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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Asking why is important

Asking why is important

I’m sorry I have to do this.

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The worst things in life…

The worst things in life…

I bet when you decided to work in the health and wellness industry, you only looked at the positives…

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Can you tell me what you are selling?

Can you tell me what you are selling?

Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…

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Some Big Changes

Some Big Changes

This time I mean it. Really mean it. If you keep reading you will learn something.

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Are smart gyms using smartphones?

Are smart gyms using smartphones?

The better question is do smart gym owners understand how smartphones have effected their business? …

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22 articles


 

How your gym is exactly like wet laundry?

January 24, 2013
Hossein Noshirvani

Categories: Club ManagementCustomer Service

How your gym is exactly like wet laundry?

I’ve read numerous reports that suggest a major reason members quit a gym is because of cleanliness. And I can tell you from personal experience that I have in fact changed gyms to one that is not as convenient because of it. And I am far from a neatnik/clean freak. In fact, you are talking to the guy who will often times buy accessories (socks and underwear) rather than do laundry. So you know my threshold isn’t that high.

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Resource Management: What you should be thinking of

December 20, 2012
Hossein Noshirvani

Categories: Club Management

Resource Management: What you should be thinking of

If you have ever seen me taking a tour of a facility, more often than not this is what I’m thinking: You have all these resources, why not take the time to use them properly?

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The hardest thing you do everyday

August 30, 2012
Hossein Noshirvani

Categories: Club Management

The hardest thing you do everyday

Most people don’t think about their day-to-day life. To a certain extent we are all on auto-pilot. Can you remember driving into work today? How about what the fork felt like in your mouth last night? Or what order you put your clothes on? At some point we become so comfortable doing certain things that we don’t think about it anymore. So what does that have to do with operating your business better?

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Our forefathers were no one-trick ponies. Are you?

June 28, 2012
Hossein Noshirvani

Categories: Club Management

Our forefathers were no one-trick ponies. Are you?

What makes a great entrepreneur? I actually coined a term (you are free to use it)…”a one trick pony never won the triple crown”. So what does that mean, and what does that have to do with the founding fathers? It means great people who want to accomplish great things need to be great at many things.

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Out of Order

April 12, 2012
Hossein Noshirvani

Categories: Club Management

Out of Order

So I’m often asked what is the genesis for the ideas for this blog? What smart food do I eat to make the magic happen? Is it Blueberries, or maybe acai fruit, or perhaps its hamburgers?? No. No. Yes!! But in reality most of the ideas come from you guys. I talk to owners and managers every day, and it’s during these interaction that the ridiculousness of this blog comes together…so what happened this week that has me up in hamburgers? (It’s safer then arms and much tastier…read on to find out)

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How to earn your MBA by simply reading this blog.

February 23, 2012
Hossein Noshirvani

Categories: Club Management

How to earn your MBA by simply reading this blog.

I warn you this blog will be chock full of clichés. I could say things like “there is nothing common about common sense.” I’ll talk about your core competency, I could make references to a box and how you should think outside it, and last but not least, I hope by the end, you are drinking the Kool-Aid. So what could I possibly be talking about? How to run your business using clichés and succeeding of course!

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What are you planning on doing in 2012?

December 15, 2011
Hossein Noshirvani

Categories: Club Management

What are you planning on doing in 2012?

If you’re like most gym owners, you’ve spent the last 6 weeks preparing for 2012 asking all the questions; WHAT am I going to buy, HOW many people will I hire, WHERE will I open my next location, WHO will I give a raise/promotion too, WHY is this guy Hossein so hilarious, and WHEN are we getting the next top 10 signs they should post in gyms. I’m sure you’ll read many Top 10 lists over the next two weeks, but here’s the first -after speaking to over 75 owners/operators, this is a summary of what I heard.

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What kind of buyer are you?

November 17, 2011
Hossein Noshirvani

Categories: Club ManagementCustomer ServiceNew Technology

What kind of buyer are you?

Every so often, I need to turn the spotlight and have it focus on us, Motionsoft, and what we do. I’m not talking about the webinars, or the FMG, or even this blog. For once I’m actually talking about software and billing. And specifically, what we have created in MoSo, and why we think it will help the industry. Don’t worry I’ll make it funny so it won’t be a complete waste of your time :)

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The role of a gym/wellness center in the community…

September 29, 2011
Hossein Noshirvani

Categories: Club Management

The role of a gym/wellness center in the community…

If you lived in the 1800’s in the wild Wild West, in any frontier town, it was likely that the saloon was the epicenter. It drew people from every walk of life. It acted as a de facto town hall in many cases. And it didn’t discriminate. In a lot of ways, your facility is a lot like the saloon except instead of bar fights, you offer body combat. Instead of serving whiskey, we have Muscle Milk. So what am I talking about here??

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The Butterfly Effect

August 25, 2011
Hossein Noshirvani

Categories: Club Management

The Butterfly Effect

The Butterfly Effect is a principle of Chaos Theory . (This blog has really come a long way since the Top 10 signs!) It states that in any dynamic system, small initial differences may over time lead to large unforeseen consequences. I had to ask my 6 year old niece, Mila, to help put that into context for our industry. She said, “Uncle Hossein, that means early small decisions can lead to big bad consequences.” And I had an aha moment.

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