501FIT Builds Studio Operations with E-Club

501FIT, a single location boutique studio in downtown Minneapolis, opened in January 2008. 501FIT Owner and Operations Director, Diana Broschka, attributes her club’s sustainability and growth during poor economic times to two factors: offering an innovative form of weight lifting using G-Werx™ Gyms and E-Club Logic business tools.

Challenges
G-Werx™ Workout Program management different than other fitness programs • Limited startup finances required strict and accurate cash flow management • Minimal staff resources made processing efficiency absolutely critical to open club • Growing and retaining clients a must from the start, owners needed accurate data

Solution
Implemented E-Club Logic – Check In, Point of Sale, Billing, Member and Prospect Management, Credit Card Processing, Series Sales, Inventory Management, Reporting, and E-Course Logic

Results

• Client base has grown from 20 people in January 2008 to over 240 in mid-2011; doubled in size each year
• Club revenue grew by 53% from year 1 (2008) to end of year 2 (2009) and increased again in year 3 (2010)
• G-Werx Workout Program sales have accounted for 70+% of revenue with effective systematic management
• Credit card processing and automated monthly billing has positively influenced timely cash flow needs
• Point of sale and inventory management, including sales tax reporting, has been burden free for owners
• System reports, as well as, marketing and email tools have supported growth and timely decision making

In Q4 2011 or Q1 2012, 501FIT plans to extend its use of E-Club by implementing on-line client self service tools.