GymIt opens with myClub portal and no sales team
When Boston club GymIt set out to launch, they knew what they wanted and what they didn’t. They wanted 20-29 year old young, connected professionals. They didn’t want sales people, contracts, or price haggling. Even more challenging, they were missing an important piece of the puzzle – a gym!
Challenges
- Doors not yet open
- Did not want sales people or contract – not a “sales-y environment”
- Reaching 20-30 year olds
- Paperless and technologically savvy
Solution
- myClub Online Member Portal
- Direct mail campaign drove to website
- Placed iPad kiosks in public areas nearby
- Placed banners in public areas
Results
- 99% of sign-ups done online or on kiosk
- Paid zero commissions
- Member account profiles were complete before doors even opened
Click on the logo to learn more about myClub
