How did people tell time before the invention of commercials? The 30-second spot is the original shared calendar! What movies are coming out? Look at the latest Happy Meal toy! When’s Columbus Day? – Your local Hyundai dealer will tell you. Time to send in your taxes? – Have you seen the name H&R Block recently? And the best part, Madison Ave. knows us to give us a 6-weeks notice!
The problem is, that’s what the gym industry is all about – 6-weeks! 6-weeks is JUST enough time for me to Read More »
I can’t imagine a single word in the English vocabulary that incites a more visceral reaction to fitness people then McDonald’s. But setting aside the fact that they can make salad unhealthy (crispy chicken bacon ranch salad – 51 grams of fat & 660 calories), and potatoes non-vegetarian (the fries have beef extract), there is a lot our industry can learn from Mickey D about knowing your customer… Read More »
Mark your calendars! CI 2009 is almost here!
Make sure to visit us at Club Industry 2009 in Chicago, October 14 — 17. We’ll be at Booth 343. We’ve posted more specific information, like our location at the conference, who’s attending, and what we’ll be exhibiting on our website:
http://www.motionsoft.net/events/club-industry-2009
If you’re interested in meeting with us at CI 2009, you can call us at (800) 829-4321, email us, or fill out our online form and speak to one of our reps that will be attending to make arrangements. We’ll be more than happy to accommodate you.
We look forward to seeing you there!
‘People who exercise have more confidence, stand up straighter and control their breathing better in stressful situations.’ 
— Malcolm O. Munro, Careerfitnesscoach.com
Work Out to Get Work: Exercise and Finding a Job
The Washington Post Express, Vicky Hallett, Tuesday, May 19, 2009
I saw this article in the Washington Post Express this morning and I couldn’t help but share it with our readers. You can read it here:
Work Out to Get Work: Exercise and Finding a Job
Combining the job hunt and exercise into a job hunting seminar and workout session is the logical conclusion of what I wrote about in a past blog, about job seekers turning to the gym during the economic downturn. You can read that blog here. There is an opportunity here. The member:
- Doesn’t feel alone in their job hunt;
- Gets some good advice on their job hunt;
- And, gets some endorphin-pumping exercise.
It builds confidence, a sharp mind, and provides a social group. All in one place!
…the idea of kids in the gym is gaining support among pediatricians and fitness experts…Gym workouts are a healthy, entertaining opportunity for some parent-and-child togetherness.
— Taking the Tweeners to Mom and Dad’s Gym
The Washington Post, Jacqueline M. Duda, Tuesday, April 14, 2009
On Tuesday this week I saw an article in our local paper, the Washington Post, that talked about how some gyms are opening their doors to preteens and tweeners. This is not necessarily new idea, but it is an idea that is being adopted by more and more gyms in an effort to allow parents and their children to work out together. Read More »
I’m going to address an issue I hear about in gyms a lot: How can I use promotions to get people to use my facility? What’s the best way to get someone in the door, and get them to stay? That is, how to use promotions to increase facility usage and, thereby, retain members. Read More »
