Membership has its benefits…

I’ve written a lot about what we can learn from other industries (fast food, airlines, etc.) and there is a lot to learn by watching some of the best companies and applying their practices to running a gym. BUT (there is always a BUT), there are a lot of things that other industries can learn from us… Read More »

Mark your calendars! CI 2009 is almost here!

Make sure to visit us at Club Industry 2009 in Chicago, October 14 — 17. We’ll be at Booth 343. We’ve posted more specific information, like our location at the conference, who’s attending, and what we’ll be exhibiting on our website:

http://www.motionsoft.net/events/club-industry-2009

If you’re interested in meeting with us at CI 2009, you can call us at (800) 829-4321, email us, or fill out our online form and speak to one of our reps that will be attending to make arrangements. We’ll be more than happy to accommodate you.

We look forward to seeing you there!

 …the idea of kids in the gym is gaining support among pediatricians and fitness experts…Gym workouts are a healthy, entertaining opportunity for some parent-and-child togetherness. 

— Taking the Tweeners to Mom and Dad’s Gym
The Washington Post, Jacqueline M. Duda, Tuesday, April 14, 2009

On Tuesday this week I saw an article in our local paper, the Washington Post, that talked about how some gyms are opening their doors to preteens and tweeners. This is not necessarily new idea, but it is an idea that is being adopted by more and more gyms in an effort to allow parents and their children to work out together. Read More »

I’m going to address an issue I hear about in gyms a lot: How can I use promotions to get people to use my facility? What’s the best way to get someone in the door, and get them to stay? That is, how to use promotions to increase facility usage and, thereby, retain members. Read More »