I hope everyone had a great Thanksgiving. I know it’s a drag to be back in the office again, but the Holidays are right around the corner!

Now, for the nitty gritty…

Whether you are a small fitness only facility, a 200,000 sq. ft. multi purpose gym, a hospital-based wellness center, or a personal training studio there is one common component to every gym…the front desk. Read More »

I’m going to address an issue I hear about in gyms a lot: How can I use promotions to get people to use my facility? What’s the best way to get someone in the door, and get them to stay? That is, how to use promotions to increase facility usage and, thereby, retain members. Read More »