Archive for December, 2009

What Are You Selling?

(Warning, this blog entry requires me to sit on a very high horse. When reading it please do not look down :) )

We all know there is a significant disconnect between what the member thinks s/he is buying, what the club sells, and what the club actually delivers. Today’s blog entry will address some of these disconnections. Read More »

Predictions for 2010

Egg Nog! Holiday songs! Holiday parties!! Holiday fun!!! These are a few of my favorite things at the end of the year. But my absolute favorite thing, as we all know, are lists. Best songs, worst songs, richest people in the US, richest people in the world, and of course list of what’s hot and what’s not…so without further ado here is a list of what I think will be hot and not in 2010 in the health and wellness industry…

HOT NOT
Increasing revenue Cutting expenses
Semi-private PT Group X
24-hour access Circuit-based clubs
Employee training High School employees
Green Clubs Any other color clubs!
Motionsoft! Any other vendor! (Just kidding)
VPM (Value per Member) Monthly membership dues
Value-added web site On-line booking
Member Relationship Management Software Club Management Software