Management Team
meet our dedicated management team
Al Noshirvani — Co-Founder & CEO
With close to 20 years of experience in software sales, four of them as the General Manager of KI Software, Al acquired the assets of the company in October of 2004 and founded Motionsoft. The company opened its doors with four people; and less than $200,000.00 of working capital. Since the initial acquisition of KI, Al has completed four other roll-ups and grown the company to over 60 employees with offices in Baltimore, MD, Washington DC and Tucson, AZ. With the vision of becoming the leading software platform in the active lifestyle industry, Al has used his leadership, sales and marketing experience to build one of the most respected brands in the market. Previously, Al was a founder and Executive VP of Sales for a medical software imaging company which he successfully sold and exited from. He holds a Bachelor of Arts and an MBA.
Al was recently named by the Washington Business Journal as a member of the 40 Under 40. The Washington Business Journal's 40 Under 40 awards program recognizes the Washington region's brightest young business leaders based on demonstrated business success over the past 12 to 18 months. Read More »
Hossein Noshirvani — Co-Founder and Executive Vice President
Hossein is the Executive Vice President for Motionsoft and is the head of Motionsoft's sales team. He has been involved in the health and wellness industry for over five years and has in-depth knowledge and keen insight into the industry.
Ed Darwish — Chief Financial Officer
Ed started his career in Public Accounting joining Grant Thornton after graduating from the State University of New York with an accounting degree. After four years in the public sector, Ed joined a semi start up private company and was involved in the first acquisition of Karch International (now Motionsoft) in late 1999. In 2004, Ed joined Computer Sciences Corporation (CSC) to gain the experience working for a publicly reporting company and was involved in implementing Sarbanes-Oxley for the two government divisions he managed. In mid 2006, Ed joined Motionsoft as the Chief Financial Officer.
Shane Edmonds — Chief Technology Officer
Shane Edmonds is a recognized technologist with 15 years experience in the Health & Wellness industry and has a strong history of leadership in all stages of the corporate lifecycle. He has participated in various aspects of product development, from hands-on engineering to strategic planning. As Co-Founder and CTO of FitnessInsite.com, Shane architected and brought to market its web-based application and CRM platform and secured clients such as Gold's Gym International, World Gym, and Powerhouse Gym. Other software and web products he developed have been used by notable companies such as 24 Hour Fitness and Great Earth Vitamins. Most recently Shane served as CTO of Crunch Fitness, a renowned national chain of health clubs, where he played an instrumental role in its acquisition from Bally. Shane has also taught a software engineering and media curriculum as Associate Faculty at Arizona State University.
Frank Anderson — Executive Vice President of Product Management
With close to 30 years of experience in the health and fitness industry, Frank began his career in 1971 as a computer operator of an IBM 1401 at the University of Arizona in Tucson AZ. He ended his time at U of A five years later as the Manager of Registrar Data processing. He was then the Director of Computer Services for Grand Canyon College or four years before becoming a policeman with the City of Phoenix. In 1978, he founded Computer Outfitters, initially a consulting firm providing software development and management consulting services to mid-size businesses. In 1980, Computer Outfitters acquired the rights to CMPlus, a software package designed to automate the business requirements of athletic clubs and country clubs. Frank served as the owner and President of Computer Outfitters until it was sold to Motionsoft in November 2006. With the acquisition, Frank become Motionsoft's CTO and served in that capacity until moving to his current position in September 2008. Frank holds a BS degree in Management Information Systems from the University of Arizona and an MBA from Arizona State University.
Alan Vouk — Executive Vice President of Operations
Alan Vouk is a proven technology leader who has earned a reputation for successfully applying innovative solutions to complex business problems. He has extensive experience in developing and managing large scale enterprise systems in both the corporate setting and in the commercial Software-as-a-Service (SaaS) industry. His philosophy focuses on optimizing end user experience and support services to achieve maximum revenue and product/customer satisfaction. Mr. Vouk joined Motionsoft as an EVP of Operations to combine his domain expertise with this customer service philosophy to lead Motionsoft as the Health and Fitness industry leader in service delivery. Prior to joining Motionsoft, Alan was the Director of Information Systems at Equinox Fitness and took them from 13 to 40 locations nationwide.
Benson Fine — Chairman
Benson Fine has had a long-term involvement in the health and fitness industry. He has held various executive management positions with companies such as Holiday Universal Inc., U.S. Industries Inc., and Bally Total Fitness. Under his leadership, Holiday was the only fitness corporation approved by the SEC for an initial public offering. In 1984, he co-founded Belmont Associates, Inc., which provided accounts receivable services to independently owned fitness facilities throughout the country. Having his pulse on the industry, and to better serve his customers, he recognized the need for integrated accounts receivables services with club management software. This led to his acquiring a club management software development company. The two organizations have been operating since 2002 under the trade name Conexion. Benson lives with his wife in Timonium, Maryland and enjoys an active business and social lifestyle.
