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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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Asking why is important

Asking why is important

I’m sorry I have to do this.

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The worst things in life…

The worst things in life…

I bet when you decided to work in the health and wellness industry, you only looked at the positives…

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Can you tell me what you are selling?

Can you tell me what you are selling?

Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…

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Some Big Changes

Some Big Changes

This time I mean it. Really mean it. If you keep reading you will learn something.

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Are smart gyms using smartphones?

Are smart gyms using smartphones?

The better question is do smart gym owners understand how smartphones have effected their business? …

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4 articles


 

The hardest thing you do everyday

August 30, 2012
Hossein Noshirvani

Categories: Club Management

The hardest thing you do everyday

Most people don’t think about their day-to-day life. To a certain extent we are all on auto-pilot. Can you remember driving into work today? How about what the fork felt like in your mouth last night? Or what order you put your clothes on? At some point we become so comfortable doing certain things that we don’t think about it anymore. So what does that have to do with operating your business better?

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The children are not our future.

August 23, 2012
Hossein Noshirvani

Categories: Member Acquisition

The children are not our future.

And the sky is red. Water is dry. And if you believe all that then have I got a bridge to sell to you. So why have I decided to make fun of our industry this week. Because I’m sick of making fun of myself. But mainly because nothing irritates me more than short sightedness. Want to know why no matter what we do, we still can’t get more than 17% of the population to join a gym? Let me tell you why…

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Who’s the BOSS?

August 9, 2012
Hossein Noshirvani

Who’s the BOSS?

In the sitcom Who’s the Boss Tony worked for Angela for 8 years…though the last two he may have also been dating her. But nonetheless 8 years is a very impressive amount of time. And do you know why Tony was able to work for Angela for 8 years? It wasn’t because of the chemistry, or his charm, or his cooking, or even how well he cleaned. No, it was because Angela always paid on time, and they never had to argue about money! Unfortunately, in the real world your members don’t always pay like Angela, so what can you do? Well there are a few things you can learn from Tony

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I hate the Olympics

August 2, 2012
Hossein Noshirvani

I hate the Olympics

As a regular reader you know that I can best be described as awesome. But also somewhat of a contrarian. But mainly awesome. But let’s focus on the contrarian side of me today, and less on the awesome. We can make time at the end for that. Let me try and tell you what affect the Olympics are having on our industry and why it might be detrimental to your business.

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