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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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Why do gyms fail?

Why do gyms fail?

I talk to a lot of people every week, including myself.

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Asking why is important

Asking why is important

I’m sorry I have to do this.

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The worst things in life…

The worst things in life…

I bet when you decided to work in the health and wellness industry, you only looked at the positives…

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Can you tell me what you are selling?

Can you tell me what you are selling?

Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…

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Some Big Changes

Some Big Changes

This time I mean it. Really mean it. If you keep reading you will learn something.

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4 articles


 

Our forefathers were no one-trick ponies. Are you?

June 28, 2012
Hossein Noshirvani

Categories: Club Management

Our forefathers were no one-trick ponies. Are you?

What makes a great entrepreneur? I actually coined a term (you are free to use it)…”a one trick pony never won the triple crown”. So what does that mean, and what does that have to do with the founding fathers? It means great people who want to accomplish great things need to be great at many things.

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Was Mark Twain right about you and Facebook?

June 21, 2012
Hossein Noshirvani

Categories: Customer ServicePromoting Your Gym

Was Mark Twain right about you and Facebook?

There has been a shift in the health and wellness industry over the last 5 years – it’s called Facebook. One of my favorite quotes is by Mark Twain, “It ain’t what you don’t know that gets you in trouble. It’s what you know for sure that just ain’t so.” The amount of bad or wrong information about how facilities should be using Facebook is astonishing. So to help bring some clarity and understanding, this blog will deal with a few of the most pressing issues that you need answered.

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Top twelve funniest gym postcards

June 14, 2012
Hossein Noshirvani

Top twelve funniest gym postcards

We love these postcards from someecards.com that pop up on our Facebook pages, so we thought we should take a stab and see if we could make the gym experience even funnier with a few of our own. So…from the people who brought you Top 10 Signs we’d like to see in gyms, sit back, and enjoy Top Funniest Gym Postcards. (AKA Direct Mail pieces you shouldn’t send.)

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There’s a lot to learn from shutting up and listening.

June 7, 2012
Hossein Noshirvani

Categories: Data & ReportingMember Acquisition

There’s a lot to learn from shutting up and listening.

Have you ever heard the song by Madonna, “Cherrio Girl.” Probably not. You know why? Because she never sang a song called “Cherrio Girl.” Unfortunately for me, I thought it was one of her best songs ever. If only I had taken the time to listen closely, I would know that she was singing the song “Material Girl.” It would have saved me quite a bit of embarrassment, and at least one atomic wedgie! Stay with me on this one, there is something here that might be helpful to your business…

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