You know what the polar opposite of a gym is in the retail sense…oddly it’s not McDonald’s. In fact gyms and McDonalds (and really all fast food) are almost identical because both have mavens – that is to say both have people who visit multiple times a week. No the exact opposite of a gym is
“Going Out of Business”
May 31st, 2012 11:00 am
Location-Location-Location isn’t just for real estate.
Have you ever driven by a shopping center and thought to yourself, “Man that would be the best place to build a gym?” If you haven’t then you probably shouldn’t bother reading this blog. But if you have then you know people, just as you do, react to easy-to-find locations, high visibility areas, and inviting exteriors. If you agree, then you might want to take a few minutes to see what I have to say…
May 24th, 2012 11:30 am
The Worst Four Letter Word in Business
I know lots of four letter words. I can’t remember when I learned them but I think I was late to the game, and more importantly, I know how to use them now. And boy oh boy can I string them together! In business, there are lots of four letter words too. But there is one in particular that every one of us knows and despises. It’s the one word that can make us explode in anger, or cower in the corner.
May 17th, 2012 10:41 am
Direct Mail may not be the newest trend, but it works.
My favorite children’s book growing up was by Shel Silverstein – The Giving Tree. If you have never read this book, well in many ways you are dead to me . But you have a chance to redeem yourself, and you can do it quickly. Go to Amazon right now and buy it. Have it shipped overnight, and you can read it from beginning to end in about 7 minutes. There are a lot of great lessons in The Giving Tree, and one of them is something that can help your business grow…
May 10th, 2012 10:40 am
The Battle for Millennials is like the War Of 1812
This is the 200th Anniversary of the War of 1812. (If you don’t believe me, ask your calculator.) You know the War of 1812 right? Of course. Quick Quiz – what was it about? (Jeopardy theme)…You really have no idea, right? Full disclosure, neither do I. I’m sure 9 out of 10 Americans have heard of it, but have no idea what it was for. Well, after sitting in on Bryan O’Rourke’s webinar for Gold’s Gym Franchise Association (GGFA) yesterday on the subject of Millennials, I can tell you, you may have a War of 1812 on your hands.
May 3rd, 2012 11:13 am