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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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I buy mayonnaise by the tub. What about you?

I buy mayonnaise by the tub. What about you?

Are you investing time and money into the wrong employees at your gym? I think so and I’ll even te…

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Why coopetition is the most important word for or industry

Why coopetition is the most important word for or industry

In response to my article about IHRSA, I present their response . . .as I would have responded.

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I’m looking at you IHRSA

I’m looking at you IHRSA

What is IHRSA doing to make the industry better and what should they be focusing in on?

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This blog isn’t about politics

This blog isn’t about politics

This blog isn’t about politics but about the men in powerful positions and how they are just like …

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Never make fun of someone bigger than you

Never make fun of someone bigger than you

Should everyone in your organization be responsible for revenue? The answer MIGHT surprise you.

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4 articles


 

Don’t just trust your eyes…

April 26, 2012
Hossein Noshirvani

Categories: Member Acquisition

Don’t just trust your eyes…

Is sight the most powerful sense for your brand? Or are you overlooking the others?

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What can we learn from NASA?

April 19, 2012
Hossein Noshirvani

Categories: Equipment & TrainingPromoting Your Gym

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye level, a great lesson in marketing was learned.

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Out of Order

April 12, 2012
Hossein Noshirvani

Categories: Club Management

Out of Order

So I’m often asked what is the genesis for the ideas for this blog? What smart food do I eat to make the magic happen? Is it Blueberries, or maybe acai fruit, or perhaps its hamburgers?? No. No. Yes!! But in reality most of the ideas come from you guys. I talk to owners and managers every day, and it’s during these interaction that the ridiculousness of this blog comes together…so what happened this week that has me up in hamburgers? (It’s safer then arms and much tastier…read on to find out)

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How to judge a book by its cover…

April 5, 2012
Hossein Noshirvani

Categories: Customer Service

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories. I can’t get over that. That being said, the other thing I find fascinating is how much diversity there is in the fitness industry. So in an attempt to be able to better recognize gym owners, I have created a quick guide to know what kind of owner you are meeting simply by what they are wearing…I warn you this is about as shallow as I can possibly be.

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