Is sight the most powerful sense for your brand? Or are you overlooking the others?
How to be a winner like Rocky Balboa?
Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".
Top 10 Worst Holiday Promotions for Gyms
If you loved Top 10 Signs We’d like to See in Gyms (an…
What can we learn from NASA?
As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…
How do I know you care?
Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…
How to judge a book by its cover…
Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.
The worst things in life…
I bet when you decided to work in the health and wellness industry, you only looked at the positives…
Can you tell me what you are selling?
Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…
Some Big Changes
This time I mean it. Really mean it. If you keep reading you will learn something.
Are smart gyms using smartphones?
The better question is do smart gym owners understand how smartphones have effected their business? …
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4 articles
Don’t just trust your eyes…
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April 26th, 2012 10:57 am
What can we learn from NASA?
As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye level, a great lesson in marketing was learned.
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April 19th, 2012 11:09 am
Out of Order
So I’m often asked what is the genesis for the ideas for this blog? What smart food do I eat to make the magic happen? Is it Blueberries, or maybe acai fruit, or perhaps its hamburgers?? No. No. Yes!! But in reality most of the ideas come from you guys. I talk to owners and managers every day, and it’s during these interaction that the ridiculousness of this blog comes together…so what happened this week that has me up in hamburgers? (It’s safer then arms and much tastier…read on to find out)
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April 12th, 2012 11:11 am
How to judge a book by its cover…
Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories. I can’t get over that. That being said, the other thing I find fascinating is how much diversity there is in the fitness industry. So in an attempt to be able to better recognize gym owners, I have created a quick guide to know what kind of owner you are meeting simply by what they are wearing…I warn you this is about as shallow as I can possibly be.
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April 5th, 2012 10:19 am
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