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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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Asking why is important

Asking why is important

I’m sorry I have to do this.

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The worst things in life…

The worst things in life…

I bet when you decided to work in the health and wellness industry, you only looked at the positives…

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Can you tell me what you are selling?

Can you tell me what you are selling?

Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…

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Some Big Changes

Some Big Changes

This time I mean it. Really mean it. If you keep reading you will learn something.

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Are smart gyms using smartphones?

Are smart gyms using smartphones?

The better question is do smart gym owners understand how smartphones have effected their business? …

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4 articles


 

Social Media is Dead

March 29, 2012
Hossein Noshirvani

Categories: Promoting Your Gym

Social Media is Dead

If anybody tells you otherwise they are selling you snake oil. There is no such thing as social media. The collective users of Twitter, LinkedIn, Badoo, MySpace, Friendster, and Renren are still less than the total number of users on Facebook. So let’s stop calling it social media, and let’s start calling it what it really is…Facebook. So why is Angry Hossein…well angry today? Let me tell you.

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My verdict on IHRSA in Los Angeles

March 22, 2012
Hossein Noshirvani

Categories: Promoting Your Gym

My verdict on IHRSA in Los Angeles

Do you remember my 13 Reasons why I thought you shouldn’t go to IHRSA? Of course, I was being facetious. You don’t want to miss IHRSA. But I did have one hesitancy. It was a seed planted in my head by our VP of Communications, Leigh (who you may recognize from such webinars as “Understanding Retail: The art & Science of Retail-ology” and “How to create sales scripts for your staff – part 2”. Both available on demand!). So do you want to know the one reason I really didn’t want to go to IHRSA?

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Top 10 Signs We’d like to see posted in gyms – The Third!

March 14, 2012
Hossein Noshirvani

Top 10 Signs We’d like to see posted in gyms – The Third!

Here they are – the industry’s favorite comic sign blog! Even more Top 10 Signs we’d like to see posted in Gyms.

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Opportunity in numbers

March 1, 2012
Hossein Noshirvani

Categories: Member Acquisition

Opportunity in numbers

I think one of the reasons we are all attracted to the health and wellness industry is the people. I’ve worked in lots of places (even had a job at McDonald’s for one day) and I can’t think of an industry that has brought together a group as energetic, excited, and motivated as us (sure I’m the software guy but let me join the group for just a second!) And since I know that people are very often motivated by numbers, I thought I’d throw out a few for you. Nothing ground breaking – just a reminder of why we must stay so energetic, excited and motivated and what exactly our opportunity is.

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