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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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What the NFL has in common with climate change

What the NFL has in common with climate change

The best marketing guys are the ones who can take data and turn it into dollars.

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How to tell what kind of owner you are talking to?

How to tell what kind of owner you are talking to?

How do you know you are talking to a gym owner? Here is a handy guide that should help you navigate …

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Ideas Keep the World Spinning, Execution Keeps it From Stopping

Ideas Keep the World Spinning, Execution Keeps it From Stopping

People are infatuated by ideas, but the real heroes are the people who execute them.

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What changing software is really like

What changing software is really like

Have you ever NOT made a decision because it was too hard? Well that’s hope dying ad Andy Dufresne…

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What our industry can learn from the Mafia

What our industry can learn from the Mafia

If there is one thing we could change in our industry what would it be? Well the answer can be found…

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How to earn your MBA by simply reading this blog.

February 23, 2012
Hossein Noshirvani

Categories: Club Management

How to earn your MBA by simply reading this blog.

I warn you this blog will be chock full of clichés. I could say things like “there is nothing common about common sense.” I’ll talk about your core competency, I could make references to a box and how you should think outside it, and last but not least, I hope by the end, you are drinking the Kool-Aid. So what could I possibly be talking about? How to run your business using clichés and succeeding of course!

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Top 15 Rejected Advertising Slogans for Motionsoft

February 16, 2012
Hossein Noshirvani

Categories: About Motionsoft

Top 15 Rejected Advertising Slogans for Motionsoft

At Motionsoft we take “Get them. Keep them. Know them.” and “Welcome to Betterville” seriously. The two ideas perfectly embody everything that MoSo can do for your facility. But we had a number of tag lines that didn’t make the cut. See if we made the right decision.

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Why I wouldn’t go to IHRSA this year in LA

February 9, 2012
Hossein Noshirvani

Why I wouldn’t go to IHRSA this year in LA

This week, I present to you, 13 reasons why it would be better for me to stay home than go to the IHRSA show in LA this year.

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What Get, Keep & Know your members is about

February 2, 2012
Hossein Noshirvani

Categories: New Technology

What Get, Keep & Know your members is about

Earlier this week I got my February issue of CBI. There’s nothing I enjoy more than starting a fire, putting on my favorite slippers, and getting into my favorite chair to leisurely read my latest CBI. Except it was 64 degrees outside, I only have Crocs, and it would be hard to select any particular one of my chairs as “the favorite”. But I did have CBI. And I was absolutely shocked by what I saw…

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