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The role of a gym/wellness center in the community…
September 29, 2011
Categories: Club Management
If you lived in the 1800’s in the wild Wild West, in any frontier town, it was likely that the saloon was the epicenter. It drew people from every walk of life. It acted as a de facto town hall in many cases. And it didn’t discriminate. In a lot of ways, your facility is a lot like the saloon except instead of bar fights, you offer body combat. Instead of serving whiskey, we have Muscle Milk. So what am I talking about here??
September 29th, 2011 10:49 am
Do other gym operators have answers to your problems?
September 22, 2011
Categories: Promoting Your Gym
Over the last month, I’ve been following a great discussion on IHRSA’s LinkedIn page. The question posed was how we as an industry are doing in recruiting non-exercisers to our clubs. I’d strongly encourage you to join the IHRSA group and follow along. It’s been fascinating what clubs around the world are doing to increase the size of the pie. I imagine it’s exactly what idealists knew the power of social media could be! But it gets better…
September 22nd, 2011 9:56 am
The Politics of Belonging to a Gym
September 15, 2011
Categories: Promoting Your Gym
I had a thought watching the Republican Debate on CNN earlier this week. Now, before you think this is a political piece, it isn’t. I will tell you only that my political views fall somewhere between bleeding heart liberal and ultra conservative. In fact, truly, the only reason I watched was because I always get stuck watching Wolf Blitzer, spending hours pondering whether A) Wolf is short for something and B) if it’s a stage name and he was born Jeff Blitzelvits. But here is what I thought…
September 15th, 2011 9:43 am
Never forget the immortal words of Dicky Fox
September 8, 2011
Did you know before Al and I began Motionsoft, I worked as a sports agent? It was right when Jerry Maguire came out and I figured I could find true love AND watch football games from the field. I even repped Freddy Adu, the 14 year old Soccer phenom. (Btw, how come no one called me a phenom? I could eat 4 desserts at a single seating? For a 9 year old that’s unreal!). But there’s a great line in Jerry Maguire that I’ve never forgotten. I found it true in the movie, as an agent, & in this biz.
September 8th, 2011 10:03 am
