Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".
If you loved Top 10 Signs We’d like to See in Gyms (an…
As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…
Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…
Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.
I bet when you decided to work in the health and wellness industry, you only looked at the positives…
Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…
This time I mean it. Really mean it. If you keep reading you will learn something.
The better question is do smart gym owners understand how smartphones have effected their business? …
Want to join our The Circuit Newsletter?
Enter your email below and we'll notify by newsletter every time a new The Circuit blog is posted.
You can also subscribe to our The Circuit RSS feed.
Click here to find out what fillMyGym is all about.
Enter a keyword or phrase:
4 articles
The Butterfly Effect is a principle of Chaos Theory . (This blog has really come a long way since the Top 10 signs!) It states that in any dynamic system, small initial differences may over time lead to large unforeseen consequences. I had to ask my 6 year old niece, Mila, to help put that into context for our industry. She said, “Uncle Hossein, that means early small decisions can lead to big bad consequences.” And I had an aha moment.
August 25th, 2011 9:35 am
A few years ago America underwent a seismic shift. It dramatically changed the landscape of America, Americans, and amphibians. Of course I am talking about how insurance companies market themselves. It isn’t about strength, reliability, and trust but rather how funny they can be with geckos, falcons, and farmers. (As we all know, the only purchase decisions you should base on hilariousness are gym management software and billing companies). But I digress…what can we learn from these ads?
August 18th, 2011 11:55 am
This week a study came out that said teens who use Facebook are more likely to be narcissistic, and alcoholics, (with an added bonus of depression and anxiety). Two things really struck me as odd as I was reading the study. The first, which has nothing to do with our industry, is how could any parent allow their kid to be in the control group?! And second, with the explosion of social media marketing, has anybody stopped to think what the downside is…
August 11th, 2011 9:54 am
I love Shark Week. Not because I have some deep love for watching the ocean’s apex predator swim through crystal clear blue waters while some insane cameraman films the whole thing. And it’s not because I have a particularly deep affinity to saving sharks (I do feel like I’m helping out by NOT eating shark fin soup!). No, the real reason I like Shark Week, is because it is an example of the kind of marketing that every gym owner should be thinking about.
August 4th, 2011 10:16 am
Page 1
GoToMeeting
Apply Today
