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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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Asking why is important

Asking why is important

I’m sorry I have to do this.

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The worst things in life…

The worst things in life…

I bet when you decided to work in the health and wellness industry, you only looked at the positives…

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Can you tell me what you are selling?

Can you tell me what you are selling?

Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…

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Some Big Changes

Some Big Changes

This time I mean it. Really mean it. If you keep reading you will learn something.

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Are smart gyms using smartphones?

Are smart gyms using smartphones?

The better question is do smart gym owners understand how smartphones have effected their business? …

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4 articles


 

What we can learn from P90X

April 28, 2011
Hossein Noshirvani

Categories: Member Acquisition

What we can learn from P90X

Late night TV is great. I can watch reruns of Cheers or better still watch Christie Brinkley and Chuck Norris wax poetic about my good friends at Total Gym. But best of all, I get to see before and after pics of people who have bought the P90X DVD workout set for not $250, not $219, but just two payments of $69 plus S&H. And it was the P90X that really grabbed my attention. Why? Because It occurred to me that for the first time, in a long time, people are buying the truth.

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Behind every great gym owner is…

April 21, 2011
Hossein Noshirvani

Categories: Club Management

Behind every great gym owner is…

I love walking the gym floor with owners. Over the last 5 years, I’ve been inside at least 500 gyms. And all owners are really the same…They literally become a mix between Rainman and Seinfeld. And I say that in a good way. Really in a great way. You guys spend so much time, effort and energy you know exactly what’s going on in your gym and you notice everything that most people miss. You own it in every shape and form. Let me give you some examples…

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Get free iTunes for helping make the FMG better

April 14, 2011
Hossein Noshirvani

Categories: About Motionsoft

Get free iTunes for helping make the FMG better

This week is The Circuit’s one-year anniversary and the FMG’s six months! And we have a gift for you! The FMG has created incredible buying options for our readers and unexpected sales opportunities for our vendors. This little idea has really taken off and that thrills us. But we need your help to make it better. So, if you fill out a quick survey, we’ll send you a free iTune to say thanks!*

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The Hidden Stories in out of office emails

April 7, 2011
Hossein Noshirvani

The Hidden Stories in out of office emails

Every week, when we send out our FMG, we get stats on how many people open the email, how many click thru, etc. It’s reporting data. But we also get a few dozen email replies from people whose auto-response/Out of Office messages are on. They come into my personal inbox and normally I just delete them. But this week, one stopped me in my tracks. It was literally so eye opening that I read every single one of the auto-responses to see if any could top it. So, what did it say?

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