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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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Asking why is important

Asking why is important

I’m sorry I have to do this.

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The worst things in life…

The worst things in life…

I bet when you decided to work in the health and wellness industry, you only looked at the positives…

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Can you tell me what you are selling?

Can you tell me what you are selling?

Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…

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Some Big Changes

Some Big Changes

This time I mean it. Really mean it. If you keep reading you will learn something.

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Are smart gyms using smartphones?

Are smart gyms using smartphones?

The better question is do smart gym owners understand how smartphones have effected their business? …

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4 articles


 

Do you know who’s going to quit…what’s the tipping point?

January 27, 2011
Hossein Noshirvani

Categories: Club ManagementMember Management Software

Do you know who’s going to quit…what’s the tipping point?

Have you ever watched a sporting event and there is that point when you just know the game is over. Well, last night I was watching a hockey game, and I saw it happen. My team, they played great, they played hard, but you just knew there wasn’t a chance. And I think the same thing happens with your members. It’s usually not as sudden, but there is a moment. And I think Motionsoft has come up with a way to help you identify the moment and perhaps doing something about it.

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Are you missing a huge marketing opportunity?

January 20, 2011
Hossein Noshirvani

Categories: Club Management

Are you missing a huge marketing opportunity?

I knew it’d happen. I knew an FMG deal would excite and inspire me to write a blog (and keep me from going to bed at 2am). (Fun regular reader fact – when I talk in my sleep, I reference Burger King, not McDonalds. Fascinating, no?) Anyways, this week’s FMG Deal is for telephone on-hold marketing. And it really got me thinking. It helps you sell. It helps you retain. It keeps callers interested! The chance to engage members is right under your nose (the phone?)! If you aren’t doing it, why not?

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Is Phillip Morris your real competition?

January 13, 2011
Hossein Noshirvani

Categories: Member Acquisition

Is Phillip Morris your real competition?

I hate to do this but its time. It’s time to bring out “Angry Hossein.” There are a lot of reason I don’t like to bring out “Angry Hossein”. Mainly he scares me. (That being said, I love talking about my alter egos in the third person, so I have to acknowledge that bonus.) Either way, Angry Hossein has a point, and it has to do with smoking cigarettes and the success of the gym industry.

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Are you modifying your members’ behavior?

January 6, 2011
Hossein Noshirvani

Are you modifying your members’ behavior?

The best Christmas present you probably received (that wasn’t a Snuggie) is all those people whose New Year’s resolution was to lose weight, get healthy, and go to the gym. And like clockwork, on Jan 2nd folks were ready to go. Unfortunately, by March, the only relationship you will have with a lot of these people is their names are in your database. So, while the question most members are asking themselves is “will this year be different?”, “will I follow through?” – we should be asking “how are we going to help make it different?

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