Have you ever watched a sporting event and there is that point when you just know the game is over. Well, last night I was watching a hockey game, and I saw it happen. My team, they played great, they played hard, but you just knew there wasn’t a chance. And I think the same thing happens with your members. It’s usually not as sudden, but there is a moment. And I think Motionsoft has come up with a way to help you identify the moment and perhaps doing something about it.
Do you know who’s going to quit…what’s the tipping point?
January 27th, 2011 2:10 pm
Are you missing a huge marketing opportunity?
I knew it’d happen. I knew an FMG deal would excite and inspire me to write a blog (and keep me from going to bed at 2am). (Fun regular reader fact – when I talk in my sleep, I reference Burger King, not McDonalds. Fascinating, no?) Anyways, this week’s FMG Deal is for telephone on-hold marketing. And it really got me thinking. It helps you sell. It helps you retain. It keeps callers interested! The chance to engage members is right under your nose (the phone?)! If you aren’t doing it, why not?
January 20th, 2011 11:14 am
Is Phillip Morris your real competition?
I hate to do this but its time. It’s time to bring out “Angry Hossein.” There are a lot of reason I don’t like to bring out “Angry Hossein”. Mainly he scares me. (That being said, I love talking about my alter egos in the third person, so I have to acknowledge that bonus.) Either way, Angry Hossein has a point, and it has to do with smoking cigarettes and the success of the gym industry.
January 13th, 2011 10:52 am
Are you modifying your members’ behavior?
The best Christmas present you probably received (that wasn’t a Snuggie) is all those people whose New Year’s resolution was to lose weight, get healthy, and go to the gym. And like clockwork, on Jan 2nd folks were ready to go. Unfortunately, by March, the only relationship you will have with a lot of these people is their names are in your database. So, while the question most members are asking themselves is “will this year be different?”, “will I follow through?” – we should be asking “how are we going to help make it different?
January 6th, 2011 4:08 pm