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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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Asking why is important

Asking why is important

I’m sorry I have to do this.

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The worst things in life…

The worst things in life…

I bet when you decided to work in the health and wellness industry, you only looked at the positives…

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Can you tell me what you are selling?

Can you tell me what you are selling?

Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…

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Some Big Changes

Some Big Changes

This time I mean it. Really mean it. If you keep reading you will learn something.

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Are smart gyms using smartphones?

Are smart gyms using smartphones?

The better question is do smart gym owners understand how smartphones have effected their business? …

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4 articles


 

Are recessions good for business?

February 24, 2011
Hossein Noshirvani

Categories: Club Management

Are recessions good for business?

Last week, I was at a friend’s house and I saw his cat aggressively avoid his cold hotpot. He told me a few weeks earlier he had jumped on it while it was on and now avoided it like the plague. And then I saw this…52% of consumers say the recession has “forever changed” the way they spend and save. But that’s down from 63% when the same survey was conducted a year ago.” In other words 11% of consumers haven’t learned a thing. WOW!

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Do you play Cupid in the gym?

February 17, 2011
Hossein Noshirvani

Do you play Cupid in the gym?

I think towards the top of jobs I would be terrible at has to be matchmaker. I don’t recognize compatibility among other people. I’d probably set Ken up with Raggedy Ann even if Barbie were my best friend. Bert and Ernie? I’d pair Bert and Bullwinkle. I might make a peanut butter and mayo sandwich when there is a perfectly good jar of Smuckers’ in the fridge. But I do know what I’m looking for in a workout partner…

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Are you a Fitness Hippy?

February 10, 2011
Hossein Noshirvani

Categories: Equipment & Training

Are you a Fitness Hippy?

I gotta tell ya, this new craze in fitness is far out man! I mean, it’s all about power to the people. And I think I kinda dig it! And the thing is, this one is going to be around for a while, which is just groovy, baby. So what am I digging? Well I guess you’re going to have to click Read More to find out…

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Can the customer never be right?

February 3, 2011
Hossein Noshirvani

Categories: Customer Service

Can the customer never be right?

There are literally thousands of businesses. Supermarkets, gas stations, office supplies, and Pier One Imports (I’m not even sure what they sell, it just looks crowded in there!) And here is the thing…our industry is one of the only ones that made it to TV. There are TV shows (Biggest Loser, and Heavy come to mind) dedicated to getting fit and healthy. In fact we have our own channel! Pier One can’t say that! Actually they may but since I don’t know what they do, I’ll just go with it.

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