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How to be a winner like Rocky Balboa?

How to be a winner like Rocky Balboa?

Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".

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Top 10 Worst Holiday Promotions for Gyms

Top 10 Worst Holiday Promotions for Gyms

If you loved Top 10 Signs We’d like to See in Gyms (an…

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What can we learn from NASA?

What can we learn from NASA?

As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…

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How do I know you care?

How do I know you care?

Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…

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How to judge a book by its cover…

How to judge a book by its cover…

Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.

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What our industry can learn from the Mafia

What our industry can learn from the Mafia

If there is one thing we could change in our industry what would it be? Well the answer can be found…

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I buy mayonnaise by the tub. What about you?

I buy mayonnaise by the tub. What about you?

Are you investing time and money into the wrong employees at your gym? I think so and I’ll even te…

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Why coopetition is the most important word for or industry

Why coopetition is the most important word for or industry

In response to my article about IHRSA, I present their response . . .as I would have responded.

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I’m looking at you IHRSA

I’m looking at you IHRSA

What is IHRSA doing to make the industry better and what should they be focusing in on?

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This blog isn’t about politics

This blog isn’t about politics

This blog isn’t about politics but about the men in powerful positions and how they are just like …

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4 articles


 

Do you care if your members lose weight?

November 23, 2010
Hossein Noshirvani

Do you care if your members lose weight?

I was recently talking to client from Detroit who very succinctly and matter of factly told me what his families Thanksgiving tradition consisted of…Turkey, sides and watching the Lions lose. His joking indifference to Thanksgiving and the Lions, two things that normally evoke passion, made me laugh (in fairness, he said the Turkey is really good!) but it also got me thinking about an important question: Do we show enough passion for our members in our interactions with them?

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Is the segmentation of the fitness industry working for you?

November 16, 2010
Hossein Noshirvani

Categories: Member Management Software

Is the segmentation of the fitness industry working for you?

When I meet someone who asks what I do, the first thing I say (usually right after “no, not Jose –Hossein”), is I provide software for gyms. This ends most conversations as most people find talking about software as fun as trying to keep warm in a wet Snuggie. But a woman recently asked “Just gyms? I’d think it’d work in a lot of places” And it got me thinking. Yes, gym software (including ours) is in a lot more places than gyms. But do we vendors (non-software too) really understand that?

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Can you and your members outsmart procrastination?

November 11, 2010
Hossein Noshirvani

Categories: Membership Management

Can you and your members outsmart procrastination?

My new favorite blog is journalist David McRaney’s YouAreNotSoSmart.com (I prefer reading things that ridicule me, hence my subscriptions to Your Brother’s Better Looking Weekly and The You Snore Times). McRaney’s newest post is a great look at whether you can outsmart procrastination. With our launch of FillMyGym (basically anti-procrastination shopping) and the approach of the Annual New Years Resoution sweepstakes, it got me thinking about what we do to outsmart procrastination…

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Is selling the same as helping people buy?

November 2, 2010
Hossein Noshirvani

Is selling the same as helping people buy?

I was in Nordstrom this weekend buying a new pair of shoes (and scoring a free new shoe horn!) and I had a funny realization (No, not do I have any old tires I’m not using?). I think there’s a lot gym owners can learn from Nordstrom’s about selling because I noticed the way people shop for shoes and gym memberships is almost identical…

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