I was recently talking to client from Detroit who very succinctly and matter of factly told me what his families Thanksgiving tradition consisted of…Turkey, sides and watching the Lions lose. His joking indifference to Thanksgiving and the Lions, two things that normally evoke passion, made me laugh (in fairness, he said the Turkey is really good!) but it also got me thinking about an important question: Do we show enough passion for our members in our interactions with them?
Do you care if your members lose weight?
November 23rd, 2010 9:13 am
Is the segmentation of the fitness industry working for you?
When I meet someone who asks what I do, the first thing I say (usually right after “no, not Jose –Hossein”), is I provide software for gyms. This ends most conversations as most people find talking about software as fun as trying to keep warm in a wet Snuggie. But a woman recently asked “Just gyms? I’d think it’d work in a lot of places” And it got me thinking. Yes, gym software (including ours) is in a lot more places than gyms. But do we vendors (non-software too) really understand that?
November 16th, 2010 11:06 am
Can you and your members outsmart procrastination?
My new favorite blog is journalist David McRaney’s YouAreNotSoSmart.com (I prefer reading things that ridicule me, hence my subscriptions to Your Brother’s Better Looking Weekly and The You Snore Times). McRaney’s newest post is a great look at whether you can outsmart procrastination. With our launch of FillMyGym (basically anti-procrastination shopping) and the approach of the Annual New Years Resoution sweepstakes, it got me thinking about what we do to outsmart procrastination…
November 11th, 2010 12:43 pm
Is selling the same as helping people buy?
I was in Nordstrom this weekend buying a new pair of shoes (and scoring a free new shoe horn!) and I had a funny realization (No, not do I have any old tires I’m not using?). I think there’s a lot gym owners can learn from Nordstrom’s about selling because I noticed the way people shop for shoes and gym memberships is almost identical…
November 2nd, 2010 10:28 am