Earlier this week, I wrote an article for IHRSA called, “Is there a 'secret sauce' for gyms?".
If you loved Top 10 Signs We’d like to See in Gyms (an…
As we watched the Space Shuttle Discovery fly by our Motionsoft 5th floor office, almost at eye leve…
Why is it that we get hammered with emails we don't care about all day long and yet nothing from our…
Here is what I find fascinating. A personal size pizza (4 slices) is only about 600 calories.
I bet when you decided to work in the health and wellness industry, you only looked at the positives…
Make this year the year you fulfilled your New Year’s Resolution! Come in to get beach body fit fo…
This time I mean it. Really mean it. If you keep reading you will learn something.
The better question is do smart gym owners understand how smartphones have effected their business? …
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4 articles
“Gym usage among existing Equinox members grew as much as 15 percent in the first quarter…The gym and fitness-club market will grow 2.2 percent this year, according to Los Angeles-based researcher IBISWorld Inc.” — In a dead job market, unemployed hit the gymThe Chicago Sun-Times, Stefano Esposito, 04/27/2009 I was recently talking to my co-workers about [...]
April 30th, 2009 9:58 am
“…the idea of kids in the gym is gaining support among pediatricians and fitness experts…Gym workouts are a healthy, entertaining opportunity for some parent-and-child togetherness.” — Taking the Tweeners to Mom and Dad’s GymThe Washington Post, Jacqueline M. Duda, 4/14/2009 On Tuesday this week I saw an article in our local paper, the Washington Post, that [...]
April 17th, 2009 11:49 am
Ray Oldenburg, in his The Great Good Place suggested that all of us have a third place; a place of pure sociability that improves our quality of life. Gym owners can improve member retention by transforming their gym space into a third place for their members. Collecting information from your members may reveal heretofore information about them that would allow you to transform their experience in your club, from just a place to workout to a third place.
April 9th, 2009 1:55 pm
Instead of using a one-time give-away of a costly product as a promotion to retain members, use a longer less costly per visit give-away promotion instead. This helps to get members in the door and keeps them coming back.
April 3rd, 2009 5:28 pm
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